Andrew Kokes - Pivot AI Global - If AI Can't Find You, Your Buyers Won't Either

very quiet it's actually been one of the quietest summers i can remember for for really quite some time which is probably not a bad thing but we are back with a new season and i'm really excited for the list of guests that we're going to be having on the show the people that we're going to be interviewing we've got a great mix great variety of folks from all over the world and we're kicking off the season with a long time friend of yours and of mine Now, the individual in question is Andrew Cokes.

Now, he might be a very familiar name and a very familiar face for so many in the CX space.

Andrew is the chief marketing advisor for Pivot AI Global.

Now, the reason that Andrew, I think, has a great deal of familiarity with so many people who are listening is because he's had quite the track record running marketing for various BPOs over the course of the past few decades.

Now he is striking out on his own.

He has started up his own marketing agency using AI and discovery as the hallmarks or the foundations of what he's doing.

And it was really exciting to catch up with him to talk a little bit about the issue of discoverability.

Now, Mark, I know you have been a big proponent of this and quite frankly, a very big advocate.

of those in the BPO space or the CX ecosystem looking to try and ramp up or amp up what they're doing from a discoverability perspective.

And we were able to dive into a few different areas of discussion with Andrew to really, I think, get under the hood about what's a very important topic and quite frankly, one that's gaining a lot of momentum.

Yeah, absolutely.

Well, three months ago, I published a book called If AI Can't See You, You Don't Exist.

And this covered off a lot of the discussion that Andrew talked to you about around discoverability, how search has changed.

And I think that...

Especially with your conversation with Andrew, what's really interesting is that he's sort of looking at smaller CX and BPOs.

And just how do you get found by clients today when the entire sort of search platform has changed? You know, nobody is going to...

to a Google search anymore and asking for a CX provider.

They're having natural language conversations with AI chatbots about the business problem that they've got.

So how do you figure out how to get discussed or recommended by those chatbots? That's really what Andrew's talking about here.

Very much so.

And I think for a lot of us, this is quite a new topic and it's tough to get your head around at first.

But then when we consider the fact that Google searches are down significantly, the typical web browser searches are down significantly.

a lot compared to what they were a few years ago.

And we put ourselves in the shoes of not just a consumer, but maybe a B2B consumer.

And you're having a chat with one of these interfaces to talk a little bit about a business challenge you're having.