Savoir Faire: The Impossible Collection of Wine

Is to give a sense of a book who is not just a book, it's an object.

It's like if I do the analogy of, uh, if I had to do a book on the chocolate, I would had, uh, uh, a bar of chocolate inside this book, and it's exactly what I wanted to have with the wine book.

So we designed the book to be like a crate of wine, what I receive normally in my apartment, I have to put in the cellar, with the same cord.

So we find exactly this material.

We burn the title, like a, a castle, uh, in a crate.

So this is to give the aspect of the book as an object, as a extraordinary gift, what you are sure is linked 1,000% to the wine.

This is number one.

Number two, inside the book, we decide to do something a little bit more crazy, is to replicate the exact label for the 100 best wine in the century.

To replicate this label, and to have them tip-on in the book.

What do you mean by tip-on?

Tip-on, it's, uh, each picture, it's, uh, glued by hand by an artisan with the white gloves on each page for each book one by one.

Yes, but that gave us the idea also to add white gloves to each one of the books that we sell.

Absolutely.

Because, uh, it's the respect in, uh, opening something like that.

What I wanted for this collection is when you open this book, you feel this book, it's yours.

It's like a private book made by hand for you, and you have this impression of a scrapbook or a private book, but it, it's made for you.

So Martine choice with the author, the list of the best wine, with the right text on that, et cetera.

So really between the label, who are completely extraordinary because they are made sometime in five, six, 10 different level of engraving, colors, et cetera.

Plus, the tactile with the wood burn and the cord that you can hang, uh, the book, make this book i- i- i- it was today after 10 years, uh, our bestseller, huh, in this collection.

But it's because it was a good, uh, good essence, a good foundation.

So you, you talk about finding these labels.

Um, me, I remember it, it was one of my first projects with the company when I started, and we had to contact these wineries and get their labels from, like, the 1920s, scan them, digitalize them, print them on cotton paper, have them glued one by one on, on, on paper, as you mentioned, tip-on.

Uh, I mean, that, that's crazy work.

Yes.

This is make this collection a little bit unique because it's completely made by hand.