Episode 107 - From Email List to Membership: Build Recurring Revenue Without Ads with Mike Morrison

Hey there, Mike.

I am so excited to welcome you into the podcast.

I just shared a little bit with our listeners, a little bit about who you are and what we're going to talk about today.

But I always love for my guests to give the full scoop.

Like, who are you? Who do you serve? And why did you decide to become an entrepreneur in the first place? Because this is a roller coaster.

Well, OK, so that last question, that could be an entire episode because I've been doing this since kind of mid 2000s officially and even longer as a side hustle.

But yes, I'm Mike Morrison.

I'm founder of Membership Geeks and Membership Academy.

We help experts and influencers who are extremely passionate about their special topic to monetize that expertise.

by creating online memberships and paid communities.

I call my business Membership Geeks because I am a huge geek in all walks of life, but particularly about memberships.

I have been doing this for around 15 years now, and I am still so excited being in this space, and I love what I do every single day.

So we work with... entrepreneurs of all shapes and sizes across every industry imaginable from your kind of normal sort of marketing memberships through to ones on things like fish husbandry.

Um, so yeah, this, this is what I get to do.

I get to help people who are super talented and super passionate in a range of, of, of crazy industries and, you know, some that are a little more familiar to me.

Um, and it's, yeah, it's, it's something I absolutely love.

And, um i first started out as a freelance kind of digital marketer and web developer and just kind of built from there through all the ups and downs of entrepreneurship and reached reached the point where we're achieving enough success where we got to be a little more selective about the kind of jobs that we did um And this was around the time that online memberships and online education was starting to become more possible in 2014, 2015.

So we just niched down or niched down for my Transatlantic cousins into online memberships because we always found those people were just the best to work with and the projects were always a lot of fun.