What do you think about that?

Um, it can be harder if the membership is not the right way to address those audience needs.

Um, that can, so that alignment and that understanding of audience needs is, is critical, but it is very much, um, a pros and cons to each.

And it really does come down to, yeah, that having the right fit between what their problem is.

Is it recurring problem? Is it a finite problem? Um, And is a course or a workshop actually better than a membership? You know, I spend a lot of time talking people out of starting memberships because what they're teaching is so hyper-specific and it's so self-contained, there's just no recurring aspect to it.

So there is definitely two sides to the coin, even beyond that.

Without question, there is a little bit of subscription fatigue setting in across... every space because everything is on subscription now like everything i've got hand wash hand wash for my kitchen it smells lovely but it's on subscription i don't need a subscription for hand wash everything's on subscription and i love subscriptions but even i'm fed up of everything being on subscription and people are far more discerning um the data shows that I think it was about two thirds of people feel they have too many subscriptions and about 55% of people are in a place where they have said before they take on another subscription, they'll cancel one.

one minute you feel like, I'm going to be a millionaire, and the next minute you're like, oh, my God, does nobody know my name? How do you work through that as a business owner?