Karen Reyburn: Use Your Creativity as a Competitive Advantage | The Disruptors

But the reason I write is because I write.

I'm a writer.

That's what I do.

I will...

If, if I stop writing books, I'll just write more social posts.

If I stop writing social posts, I'll write more emails.

I will, I will...

That's a channel that will happen.

So there's a balance of what do my clients need, and, or my ideal clients, my prospects, and what is it that I keep coming back to? So it could be writing, it could be videos, it could be voice notes or audio, it could be an email.

And if you've got none of those, then you do need to just pick one that, that is the, has the greatest chance of success for you, and see if you can stick with it, and see if you keep going with it no matter what happens, um, or if you end up kind of diverting to another.

So again, and this is a theme throughout the whole book, there is no formula.

There's no system.

There's no, ah, here's a checklist to determine which one it is.

And that is tough.

That's a tough part of creativity because the accountant mindset is like, "Give me a plan.

Give me the spreadsheet.

Give me the checklist, and I will follow it."

Mm-hmm.

And I'm delighted to see so many accountants beginning to recognize that marketing does...

Not beginning to.

I think some are beginning to.

Some have already accepted that, that marketing doesn't work like that.

Marketing doesn't work like accounting works because all of the pieces come together in, like, a web, and you do get results.

You do get an ROI.

But the reason I write is because I write.

I'm a writer.

That's what I do.

I will...

If, if I stop writing books, I'll just write more social posts.

If I stop writing social posts, I'll write more emails.

I will, I will...

That's a channel that will happen.

So there's a balance of what do my clients need, and, or my ideal clients, my prospects, and what is it that I keep coming back to? So it could be writing, it could be videos, it could be voice notes or audio, it could be an email.

And if you've got none of those, then you do need to just pick one that, that is the, has the greatest chance of success for you, and see if you can stick with it, and see if you keep going with it no matter what happens, um, or if you end up kind of diverting to another.

So again, and this is a theme throughout the whole book, there is no formula.

There's no system.

There's no, ah, here's a checklist to determine which one it is.

And that is tough.

That's a tough part of creativity because the accountant mindset is like, "Give me a plan.

Give me the spreadsheet.

Give me the checklist, and I will follow it."

Mm-hmm.

And I'm delighted to see so many accountants beginning to recognize that marketing does...

Not beginning to.

I think some are beginning to.

Some have already accepted that, that marketing doesn't work like that.

Marketing doesn't work like accounting works because all of the pieces come together in, like, a web, and you do get results.

You do get an ROI.