48. What your copywriters want you to know about A.I.

So connection and community is working really well for you.

What about for your clients? What's working well for the rest of the world? People who are

really utilizing their unique approach, their brain, their strategy.

I think with this era of AI that we are in, I think it's really cool that it gives us accessibility to certain tasks and things and knowledge maybe that we didn't have before.

But I think that there's now this really unique gap for people who don't need that tool to fill a strategy gap or knowledge gap.

It's helping them in other ways.

And then they're showing up with their brain.

And I think that's really making a big difference for especially service Oh,

let's dig into that a little bit, because I feel like we've talked about on this podcast before the difference between using AI as a tool.

And you and I have had this conversation before, too, like AI as a tool versus AI as a brain.

And so people who are really leaning into and this is what I'm hearing you say, like using their brain on what? Because I think there is a space for automating and delegating out to a robot or a system.

Well, what's really interesting to me is how quickly everybody started implementing AI in marketing.

And it's so funny because if we look at consumer trends all the way from like solo service providers to like large businesses, connection, community, humanism is like the thing right now.

We even just saw if you've been watching, we're recording this at the end of June, cans.

Yeah.

The Cannes Festival.

Yeah, I'm not entirely sure.

Clearly, I wasn't there.

When they're talking about the trends that they're seeing, they're literally saying, you know, it used to be who can get invited to the restaurant reservation.

And this year, the biggest thing was like, who can get invited to the house parties? Like, who do you know intimately enough to come into their home space? And so we're seeing this trend of like connection and being human being the most important thing.

And then Marketing, content, copy, where you're having the biggest opportunity to showcase that humanness and to connect, people are outsourcing it.

And so I think the area that I'm seeing in that's positively impacting business the most is when people are still... creating content with their voice.

And I love a script as much as the next person.

But right now, with so many people doing face-to-cam video to capitalize on being more human and having connection, you can tell who scripted it using AI because now they're just vocalizing the written tells that we had, right? It's been fascinating to see How it's like, we're so close.

We've caught the trend.