Jun 29, 2026 · 16 min · 10 segments
In this episode, Samantha discusses how and where to disclose AI use in your business' copy. The episode was sparked by a conversation with an attorney who assumed she had nothing to disclose because…
Samantha BurmeisterHostAnd here's the origin story here is that I had a client a couple of months ago.
And as I was redoing her sales pages, we were going through our intro call and I asked her, how are you using AI in delivering your course? And she was like, I'm not, so I don't need to say anything.
But we got to talking and she realized, you know what? I may need to disclose because my competition is using AI to deliver their courses.
Are the templates being created by me or are they AI generated? Is there some sort of help bot so that when I say that you have access to my team, it's my human team that's answering questions? Or is it my team of AI bots? Through that conversation, she realized that she probably should disclose how she is using AI, which in her case was not at all.
And I realized that I should also be providing my clients with some copy and some feedback on how to disclose if, when, and how they're using AI in their businesses, whether that is in creating client deliverables or if that's simply just how they're using it to run their business on the back end.
So by the time this episode is done, you're going to know exactly why you should add an AI disclosure to your copy.
And you're going to know how to do it without making it sound like legalese.
We're going to talk about it as if it is sales copy, because that is what you are here to learn is about copywriting.
And here's the origin story here is that I had a client a couple of months ago.
And as I was redoing her sales pages, we were going through our intro call and I asked her, how are you using AI in delivering your course? And she was like, I'm not, so I don't need to say anything.
But we got to talking and she realized, you know what? I may need to disclose because my competition is using AI to deliver their courses.
Are the templates being created by me or are they AI generated? Is there some sort of help bot so that when I say that you have access to my team, it's my human team that's answering questions? Or is it my team of AI bots? Through that conversation, she realized that she probably should disclose how she is using AI, which in her case was not at all.
And I realized that I should also be providing my clients with some copy and some feedback on how to disclose if, when, and how they're using AI in their businesses, whether that is in creating client deliverables or if that's simply just how they're using it to run their business on the back end.
So by the time this episode is done, you're going to know exactly why you should add an AI disclosure to your copy.
And you're going to know how to do it without making it sound like legalese.
We're going to talk about it as if it is sales copy, because that is what you are here to learn is about copywriting.
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