One Question Leads to Another with Mark Stern

Custom Box Agency, we really are in the business of how you can use and optimize your customer journey, like how you serve your customers as a tool for business growth.

So how do you really think about this? How do we get results faster with people and what we're known for? Our vehicle of choice is physical products.

This age of AI we live in, when you're seeing this sea of sameness, things are starting to look the same, feel the same.

You're looking at things online saying, is this even real? And you're seeing this big exodus of people stepping away from social media because the dehumanizing nature of everything kind of feeling the same.

We love physical products.

So how do I take your genius and extract your frameworks that I can build a physical product around you that you can scale the product but buy back your time.

And we're talking about physical products.

We say that there's three goals.

It's either acquisition.

How can I leverage physical to acquire clients, customers, members, students? Or is it onboarding and delivery? You bought my product or service.

This is part of that onboarding experience to set them up for success and get them that result as fast as possible.

Or is it retention, which is all about extending customer lifetime value? So We'll use physical products as a means to facilitate that and we can build and create anything.

And that's essentially what we do at Custom Box Agency is the strategy, the design, the production.

And we have a warehouse here in Texas so we can hold your inventory and ship it out globally.

I love because when you were on before and you showed me everything, it just reminded me of the card games.

Like what's the big one everybody does? Cards Against Humanity or whatever?

Yeah.

I mean, talk about a brilliant example of a card game that just took off and became a household name.

Yeah, and these are awesome.

All right, so Dash Talks Live, why did you decide to start that? And explain what that is, because that's pretty awesome too.

Yeah, it all started because we have this product that we launched that sometimes with the experiences that we take, it may take two to three months to build it out.

Dash is a product we launched that plays off this idea that in this age of AI, speed to market, wins the game you know the faster that you're able to produce a quality product and get it out and really just understanding so a lot of what we're looking at dash is because this is all about how do we build a physical product in 30 days or less that's where the heart of this podcast came from but really what the podcast does is it's really meant to be less than 30 minutes in terms of the conversations and you've been on it yourself but we just want to go deep into a lot of trends that are about how we think about this idea of speed to market and just have a really good conversation on it and I love I love that you have this question system, one through 100.

Because it's a perfect example of something that you could turn into a product like that.

Right.

Because it's such a great icebreaker product with all these different prompts that you have.