Nov 4, 2026 · 41 min · 14 segments
Welcome back to another episode of Conversations With Kimmy. I sat down with Josh Orr of Capital Commerce to talk business, marketing, and what it really takes to connect with the right customers and…
What separates the retailers from who is thriving and who is constantly struggling?
Well, one, how honed in a brand is on who they serve is, I would say, the single biggest thing.
If I had to pick one thing, the brands that are trying to serve everybody, really, they're serving nobody.
I see it all the time with when they add men's in or when they add kids in and much less like we're mom and daughter, right? Like all these pieces.
And what I mean by that is I firmly believe that the growth that will come in most businesses will happen from how good you are at saying no to really good ideas.
Because there's really just a few yeses that you need to say that are like great ideas.
But a lot of times we'll do so much of those good ideas that we're not really that good at anything.
And then, and if I did had to add one more, and I know you're asking like, what's the big difference? But, and this is so simple.
is do we really do the basics or do we keep looking for that next thing that's going to do it? So I'll just use easy, easy example.
But if we look at fundamentals, so let's look at the e-commerce space and retail, the amount of times that a boutique will say or a retailer will be like, Josh, what's the next thing that's gonna make my ads do better, my social media or my website? And I'll go look and they're still using vendor images.
They'll come back a month later and be like, okay, but what's the thing? And I'll go and look, all vendor imagery still.
What separates the retailers from who is thriving and who is constantly struggling?
Well, one, how honed in a brand is on who they serve is, I would say, the single biggest thing.
If I had to pick one thing, the brands that are trying to serve everybody, really, they're serving nobody.
I see it all the time with when they add men's in or when they add kids in and much less like we're mom and daughter, right? Like all these pieces.
And what I mean by that is I firmly believe that the growth that will come in most businesses will happen from how good you are at saying no to really good ideas.
Because there's really just a few yeses that you need to say that are like great ideas.
But a lot of times we'll do so much of those good ideas that we're not really that good at anything.
And then, and if I did had to add one more, and I know you're asking like, what's the big difference? But, and this is so simple.
is do we really do the basics or do we keep looking for that next thing that's going to do it? So I'll just use easy, easy example.
But if we look at fundamentals, so let's look at the e-commerce space and retail, the amount of times that a boutique will say or a retailer will be like, Josh, what's the next thing that's gonna make my ads do better, my social media or my website? And I'll go look and they're still using vendor images.
They'll come back a month later and be like, okay, but what's the thing? And I'll go and look, all vendor imagery still.
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