kind of mediocre at everything.

Yeah, but I would say how honed in a brand is, is number one.

And then, and if I did had to add one more, and I know you're asking like, what's the big difference? But, and this is so simple.

is do we really do the basics or do we keep looking for that next thing that's going to do it? So I'll just use easy, easy example.

We all are, me too.

But if we look at fundamentals, so let's look at the e-commerce space and retail, the amount of times that a boutique will say or a retailer will be like, Josh, what's the next thing that's gonna make my ads do better, my social media or my website? And I'll go look and they're still using vendor images.

And I'm like, well, your photography, work on your photography.

What do you think the biggest red flag is for whether or not a business will grow online when you see them out there hustling?

What does it take to make a website actually convert and be successful?

Yeah, it's so important in all the things that you do.

So first off, what I wanna say is like, what is it not? What is a high converting site not? I think sometimes we jump to the tactical.

I think it's our desire to like, give me a checklist.

And if I can do this checklist, then I'm going to all of a sudden have a successful business.

And so what I mean by it's not all these things, like I would argue that you can be on the wrong platform, you can be on the wrong theme, you can be on the wrong everything and still actually do okay.

Then being on all the right things and But in the wrong way, it's not going to grow like you want.

love it those are solid answers I like it all right what about you personally what's been the hardest lesson you've had to learn in business and what has it taught you oh