Your Yacht Has a Story. Are You Telling It?

And you touched on it a bit before, but obviously, I mean, we all know that attention spans are lowering and, you know, you used to be able to do these really highly produced longer videos perhaps, but what kind of time format is working now to retain attention and engagement?

I think you've got to capture someone's attention within a period of time.

And so those first five seconds are essential regardless on the fact on whether they are long form or short form.

So I think you should grab the attention.

The viewer should know exactly why they're watching and what they're watching for.

And then depending on the platform, Part of it don't matter.

The viewership is changing where everybody was watching on their phones, watching YouTube on TV.

They don't want to have to keep picking different things on TV.

And so sometimes a longer form item of 20 to 30 minutes is beneficial on a TV platform.

Instagram people are scrolling.

And so the most important thing to be found there is to keep your attention.

And so how do I keep your attention for eight seconds, 15 seconds, 30 seconds, one minute, either way, you know, each platform is very different.

And I think YouTube, um, anywhere from 15 minutes to 30 minutes, uh, good.

Um, if you look it up, it's going to say from eight minutes, you need to remember that YouTube is a business and they need to place ads.

And so how can they place more ads on a video that's working well, that needs to be considered.

And then on Instagram, how do you retain viewers on the platform? And so, um, You know, for us, it's still working under a minute, 30 seconds on Instagram for the most part, sometimes one minute 30 if it's really educational, maximum.

But on YouTube, anywhere from 15 to 20 minutes is a sweet spot.