But what separates a good yacht shoot from a great one? And are there bad ones?

Oh, absolutely.

So many factors.

And I'll start off with the obvious one, weather.

Weather is, it's very hard to shoot a yacht to make it look sexy when there's gray clouds, it's raining, and Wind, man.

Wind blows the water like crazy.

The boat's rocking all over the place.

and if you could give owners brokers crew one piece maybe two pieces of advice about creating content that truly resonates what would it be