Oct 15, 2026 · 1 hr · 9 segments
በዛሬው የ«ኮንቲነንታል ድሪፍት» ዝግጅታችን፣ የኢትዮጵያ ቡና ዘርፍ ከአውሮፓ ህብረት አዳዲስ ደንቦች እና ከምርት መገኛ (traceability) መስፈርቶች አንጻር ያለውን እውነታ እንዲሁም ዓለም አቀፍ ፖለቲካዊ እና ሉዓላዊነት ጉዳዮችን በሁለት አቅጣጫዎች እንፈትሻለን። ለዚህም የቡናሮማ ቡና ኤክስፖርተር ዋና ሥራ…
Coffee is one of Ethiopia's most important exports, but today the sector is facing a mix of opportunity and pressure.
On one side, there are short-term shocks, like weather problems in major producing countries and supply chain disruptions.
On the other, there are deeper shifts, including growing demand for specialty coffee and changing buyer preferences.
At the same time, Ethiopia is known for a high-quality coffee, yet it still captures only a small share of that premium market.
Questions remain around processing, branding, traceability, and access to high-value buyers.
from stricter sustainability rules in Europe to rising transport costs linked to instability in key shipping routes.
Is Ethiopia ready to move up the value chain or risk falling behind as the global market evolves? To explore this, we're joined by Avela Yele, Managing Director of Puna Romakov Exporter.
Coffee is one of Ethiopia's most important exports, but today the sector is facing a mix of opportunity and pressure.
On one side, there are short-term shocks, like weather problems in major producing countries and supply chain disruptions.
On the other, there are deeper shifts, including growing demand for specialty coffee and changing buyer preferences.
At the same time, Ethiopia is known for a high-quality coffee, yet it still captures only a small share of that premium market.
Questions remain around processing, branding, traceability, and access to high-value buyers.
from stricter sustainability rules in Europe to rising transport costs linked to instability in key shipping routes.
Is Ethiopia ready to move up the value chain or risk falling behind as the global market evolves? To explore this, we're joined by Avela Yele, Managing Director of Puna Romakov Exporter.
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