So how much value is the country leaving on the table by not scaling roasting and also branding?

Yeah, that's, you know, it's a very profound question because, you know, it will take me to different, you know, you know, side of the story.

Because, you know, we Africans, you know, are living as, you know, suppliers of raw material for the Western.

I mean, you know, there has been you know, it will take us back to the second and the third industrial revolution, you know, when the Europeans, when they have, you know, building their own industries, including coffee, cocoa, cotton, all the, you know, critical minerals, everything, you know, there has been, you know, we are labelled as green coffee suppliers or raw coffee suppliers.

So which eventually results, you know, protects us to compete with their saturated market.

Like for example, Brazil, Colombia, you know, comparatively, they are also, you know, developed countries in terms of industrialization.

And also they are in the proximity of the North America, they are very close to close to them.

And finally, Abel, with the rising scrutiny on carbon footprints and also sustainable logistics, do these extended shipping routes risk undermining Ethiopia's position in the sustainability conscious specialty markets? And also, how can exporters mitigate that reputational and also compliance risk?