Feb 20, 2026 · 35 min · 12 segments
Gabe Aluisy, the creator behind the popular YouTube channel 'Let's Play Thru', describes his journey from running a struggling golf marketing agency to becoming one of the most trusted resources for…
Gabe AluisyGuest
A lot of it as a content creator is just putting in the reps. I'm not saying just throw stuff against the wall.

You have to have purpose, and you have to make decisions, you know, that, again, serve your audience and hopefully excite you.

Johnny Carson would say that, you know, we're gonna have monumental shows that everyone's gonna remember us for, but we're gonna do it just as many, if not more, shows that do nothing, and you can't focus on those.

So it's more about not being a- attached to the result, but being attached to the process.

That really helped me because it can be really depressing when, when I f- when I put a ton of time, a ton of...

And time is money, but also a ton of money into the production of something, or I traveled somewhere to do this or look at that, and it doesn't pay off.

A lot of it as a content creator is just putting in the reps. I'm not saying just throw stuff against the wall.

You have to have purpose, and you have to make decisions, you know, that, again, serve your audience and hopefully excite you.

Johnny Carson would say that, you know, we're gonna have monumental shows that everyone's gonna remember us for, but we're gonna do it just as many, if not more, shows that do nothing, and you can't focus on those.

So it's more about not being a- attached to the result, but being attached to the process.

That really helped me because it can be really depressing when, when I f- when I put a ton of time, a ton of...

And time is money, but also a ton of money into the production of something, or I traveled somewhere to do this or look at that, and it doesn't pay off.
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