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ContenderCast with Justin Honaman

ContenderCast with Justin Honaman

YOUNG CEO SQUAD

Oct 8, 2026 · 23 min · 13 segments

After 25 years in corporate marketing, Suzanne Appel turned her entrepreneurial drive into Young CEO Squad, helping kids build real businesses and the confidence to lead. Suzanne joins Justin to…

After 25 years in corporate marketing, Suzanne Appel turned her entrepreneurial drive into Young CEO Squad, helping kids build real businesses and the confidence to lead. Suzanne joins Justin to discuss her journey as a solo founder and mom, bringing entrepreneurship to more than 300 classrooms nationwide, and exploring AI as a tool for young entrepreneurs. With every kit sold helping fund workshops and scholarships, she's working to ensure opportunity reaches kids in every zip code—one kid business at a time.

After 25 years in corporate marketing, Suzanne Appel turned her entrepreneurial drive into Young CEO Squad, helping kids build real businesses and the confidence to lead. Suzanne joins Justin to…

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Speakers: Suzanne AppelGuestJustin HonamanHost

Top entities: Kia×9 LegalZoom×7 Girl Scouts of the USA×2 Southern California×4 Disney×3

Show signals: SuitabilitySafeBiasNot politicalAudience≈2k followers

Meeting Suzanne Appel1:59 – 2:38

Justin HonamanHost

1:59

Suzanne Appel's with me.

Justin HonamanHost

2:00

Okay.

Justin HonamanHost

2:01

You're gonna learn all about the Young CEO Squad.

Justin HonamanHost

2:06

I mean, [laughs] how can you not be interested in...

Justin HonamanHost

2:09

when you hear that, right? I can't even wait to jump in.

Justin HonamanHost

2:13

Suzanne, so great to have you on the podcast.

Suzanne AppelGuest

2:15

Thank you so much.

Justin HonamanHost

2:16

[laughs] I'm glad you're here.

Justin HonamanHost

2:18

And, um, we were ch- we were starting to talk before I hit record, and I was like, "No, no, no-

Suzanne AppelGuest

2:21

Sure

Justin HonamanHost

2:21

... we gotta wait 'cause people-"

Suzanne AppelGuest

2:22

Why are you laughing already? [laughs]

Justin HonamanHost

2:24

I mean, I'm kinda always happy.

Justin HonamanHost

2:26

And when I'm doing this, it is, like, my...

Justin HonamanHost

2:28

I, I get energized by it, so, so fun.

Justin HonamanHost

2:31

So fun to see you.

Suzanne AppelGuest

2:32

Yeah.

Justin HonamanHost

2:32

Um, I'm glad we're recording.

Justin HonamanHost

2:34

I, I can't wait to jump into your story, and you asked me a great question before we hit record, which I'll answer in a few minutes.

KiaCompanyAutomobile manufacturer
97%9 mentions
LegalZoomCompanyCompany
92%7 mentions
Girl Scouts of the USACompany
87%2 mentions
Southern CaliforniaAdministrative AreaRegion in California
82%4 mentions
DisneyEntity
76%3 mentions
Direct-to-consumerEntity
71%3 mentions
Business-to-businessEntity
66%1 mention
Palm SpringsCityCity in California
61%1 mention
Eagle ScoutEntity
55%1 mention
Request for quotationEntity
50%3 mentions
Scouting AmericaCompany
45%1 mention
Artificial intelligenceEntityProfessional field
39%1 mention
EnglishEntitySpoken language
34%1 mention
Google PodcastsSoftware Application
29%1 mention
Amazon MusicSoftware Application
24%1 mention
YouTubeWebsiteVideo sharing company
18%2 mentions
SpotifyCompanyCompany
13%1 mention
AppleCompanyTechnology company
8%1 mention
LegoEntity
3%1 mention

MarketingBusiness
K-12 Entrepreneurship EducationEducation > Entrepreneurship Education
Elementary School Entrepreneurship ProgramsEducation > Entrepreneurship Education > K-12 Entrepreneurship Education
Classroom Business-in-a-Bag WorkshopsEducation > Entrepreneurship Education > K-12 Entrepreneurship Education > Elementary School Entrepreneurship Programs
Student-Run MicrobusinessesBusiness > Entrepreneurship > Youth Entrepreneurship
Entrepreneurship-Based Skill DevelopmentEducation > Experiential Learning > Social-Emotional Learning
B2B Education MarketingBusiness > Marketing
Selling Programs to School DistrictsBusiness > Marketing > B2B Education Marketing
AI-Supported Entrepreneurship LearningTechnology > Educational Technology
Lean Canvas Business PlanningTechnology > Educational Technology > AI-Supported Entrepreneurship Learning
High School AI Entrepreneurship CoachTechnology > Educational Technology > AI-Supported Entrepreneurship Learning > Lean Canvas Business Planning
Youth EntrepreneurshipBusiness > Entrepreneurship
Entrepreneurship EducationEducation
Educational TechnologyTechnology
Experiential LearningEducation
Social-Emotional LearningEducation > Experiential Learning
Education
Technology
Business
EntrepreneurshipBusiness

Meeting Suzanne Appel1:59 – 2:38

Justin HonamanHost

1:59

Suzanne Appel's with me.

Justin HonamanHost

2:00

Okay.

Justin HonamanHost

2:01

You're gonna learn all about the Young CEO Squad.

Justin HonamanHost

2:06

I mean, [laughs] how can you not be interested in...

Justin HonamanHost

2:09

when you hear that, right? I can't even wait to jump in.

Justin HonamanHost

2:13

Suzanne, so great to have you on the podcast.

Suzanne AppelGuest

2:15

Thank you so much.

Justin HonamanHost

2:16

[laughs] I'm glad you're here.

Justin HonamanHost

2:18

And, um, we were ch- we were starting to talk before I hit record, and I was like, "No, no, no-

Suzanne AppelGuest

2:21

Sure

Justin HonamanHost

2:21

... we gotta wait 'cause people-"

Suzanne AppelGuest

2:22

Why are you laughing already? [laughs]

Justin HonamanHost

2:24

I mean, I'm kinda always happy.

Justin HonamanHost

2:26

And when I'm doing this, it is, like, my...

Justin HonamanHost

2:28

I, I get energized by it, so, so fun.

Justin HonamanHost

2:31

So fun to see you.

Suzanne AppelGuest

2:32

Yeah.

Justin HonamanHost

2:32

Um, I'm glad we're recording.

Justin HonamanHost

2:34

I, I can't wait to jump into your story, and you asked me a great question before we hit record, which I'll answer in a few minutes.

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