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Suzanne Appel

Suzanne Appel

Oct 8, 2026

2:49
Thank you
2:49
... there's a common theme with a lot of us, uh, late-stage founders.
2:54
It's, uh, two decades or so of corporate life, being the rebel inside the machine, um, hitting our heads against the wall, and then finally breaking out and doing something on our own, something creative and entrepreneurial where we wear many hats and we're constantly juggling, but also learning.
3:14
I'm learning so much every single day about how to run my business, how to expand my business, so that's very exciting.
3:22
Um, I was inspired by so many things in my life, but when it finally came down to it, there was-
7:20
Perfect.
7:20
Our core product is a third to fifth grade business in a bag.
7:25
This, the, in the box, the teacher gets 30 of these units, and in each unit, a kid gets a business bag of their own, a getting started guide, which is like a 16-page guide that's written at their reading level, and, um, goes through all the things like goal setting and making a small, uh, a, an, an overview of a business plan and pricing their products and adding in margin, figuring out their cost of goods, uh, marketing skills, how to market, where to market, and then selling skills, return on investment, customer service, all of these things.

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