Consumer Talk with Wendy Knowler
Sep 16, 2026 · 37 min · 10 segments
Pippa Hudson speaks to consumer journalist Wendy Knowler about loyalty programmes. Lunch with Pippa Hudson is your respite from hard news, a space to explore, taste, read, and reflect. Hosted by…
Pippa HudsonHost
Amanda CromhoutGuest
Wendy KnowlerGuest
You have very close insight into these awards because you were actually part of the judging panel for the awards.
And a few of us of those original judges met around a table back in those days to do the judging.
So it has given me some quite close insight into what's going on in the industry, who the big players are, and what – what is considered in the industry to be, you know, a good, you know, an excellent, a standout program.
Obviously, I'm there to, my focus is on, you know, not so much what is, what's in it for the company, but, and how great the tech is and everything else.
But I'm looking specifically at the customer experience, the consumer experience, how rich, are the rewards, how easy are they to redeem and I've certainly seen since 2019 a huge change a huge drop in the friction level so people want the choice of an instant reward or an instant benefit rather than other people want to build up the rewards and use them when they want to use them I'm one of those people but a combination of the two is the sweet spot in many Yeah.
You have very close insight into these awards because you were actually part of the judging panel for the awards.
And a few of us of those original judges met around a table back in those days to do the judging.
So it has given me some quite close insight into what's going on in the industry, who the big players are, and what – what is considered in the industry to be, you know, a good, you know, an excellent, a standout program.
Obviously, I'm there to, my focus is on, you know, not so much what is, what's in it for the company, but, and how great the tech is and everything else.
But I'm looking specifically at the customer experience, the consumer experience, how rich, are the rewards, how easy are they to redeem and I've certainly seen since 2019 a huge change a huge drop in the friction level so people want the choice of an instant reward or an instant benefit rather than other people want to build up the rewards and use them when they want to use them I'm one of those people but a combination of the two is the sweet spot in many Yeah.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.