Beyond the CV with JP Forno

What was the defining moment then for you when you realized you were going to go out on your own and start your own

thing? Since college, I always wanted to do my own thing.

Like at that point when I went to business entrepreneurship school in Arizona State, and that was like the whole intent.

And basically when I got my corporate job in the contact center, I had a...

Almost like, you know how people give a two week notice before they quit a job.

I almost gave like a three year notice because I told my hiring managers, I want to be here for three years and then I want to go on my own.

And the trade-off is I'll give you the best work that I can.

and in return i'll get the skills the context and stuff that i need to go on my own i just didn't know what company i was going to be doing by then it was just setting like a limit but when i knew that i was ready right not just that i was going to do it but when i knew that i was ready is it was like the growth trajectory that I had in that organization.

I had two promotions while I was there and I was basically like being very effective at solving problems.

And I basically understood how that arbitrage model work.

Like the contact center industry is all based on the model of arbitrage.

You have a different cost of living in a different country, but the talent is still the same as you can find in a developed nation.

So you take advantage of that sort of macroeconomic trend to do cost savings without losing on quality.

And so I understood that and I understood what it takes to win in that space.

And so that kind of gave me the confidence that, oh, I could do this for a different type of target audience.

But it wasn't like a moment.

It was like, I always knew I wanted to do it.

And I felt ready after I find some validation from that corporate world.

And were you scared about starting your own thing and what was the fear or there wasn't fear?

Yeah, there was always concern.

I traditionally have always been risk averse.

They always try to paint this, the entrepreneur as this gunslinger, go-getter, risk it all type of thing.

I was quite the opposite.

I think that I never wanted to go back to relying on anybody.

I love my parents dearly, but when I was, after I graduated college, I was like, okay, I am now on my own for the rest of my life.