Jul 20, 2026 · 46 min · 11 segments
In this episode, we go behind the scenes of building a real content business (not just “posting for fun”)—with fights, fixes, big wins, and big lessons 😅☕ You’ll learn: ✅ how we split tasks and…
Caroline BaudinoHostJohnHostYes, a little more than three.
Three years, four months, seven days, two hours.

What things would you do differently? What would you do the same? And what are some of your biggest takeaways?
The things that we did right was we found things that we really like to do and we doubled down on it.
And the things that we didn't like to do we really were both able to say, here's the things I'm not good at, or I don't wanna do.
And very clear, like you have been very clear upfront how you wanna operate,
right?
And so I think sticking with that, it makes everything more enjoyable because honestly, if you don't like what you're doing, like you're not gonna do it.
You're not gonna wanna do it.
The goal for us is to get up every day and have fun, right? And you gotta have fun doing it.
And yeah, there's gonna be some stressful times, but I think it's continuing to move forward.
I think some of the things that I learned is I like to always constantly being and correcting things, evolving, growing, building, and seeing the vision.
I think for me is really read everything and say, okay, Sometimes what you're doing is okay.
You don't have to always keep improving and fixing because it just creates more work.
I think reading the room a little bit better, setting what those timelines are, like don't go into your room and talk business at eight in the morning, seven in the morning, right? That's not when you're the most willing or ready to talk.
You have your routine.
And so we got to fit within that.
And also don't bring things up like right before an important event or things like that, like bad news.
It made me really reflect on some of the things that I do and how I operate.
And it is different than being in a company where I had 100 employees and working for a larger company.
Yes, there's more risk, but there's also just more fun and reward.
Is there more
Yeah, there definitely is more of a reward
Yes, a little more than three.
Three years, four months, seven days, two hours.

What things would you do differently? What would you do the same? And what are some of your biggest takeaways?
The things that we did right was we found things that we really like to do and we doubled down on it.
And the things that we didn't like to do we really were both able to say, here's the things I'm not good at, or I don't wanna do.
And very clear, like you have been very clear upfront how you wanna operate,
right?
And so I think sticking with that, it makes everything more enjoyable because honestly, if you don't like what you're doing, like you're not gonna do it.
You're not gonna wanna do it.
The goal for us is to get up every day and have fun, right? And you gotta have fun doing it.
And yeah, there's gonna be some stressful times, but I think it's continuing to move forward.
I think some of the things that I learned is I like to always constantly being and correcting things, evolving, growing, building, and seeing the vision.
I think for me is really read everything and say, okay, Sometimes what you're doing is okay.
You don't have to always keep improving and fixing because it just creates more work.
I think reading the room a little bit better, setting what those timelines are, like don't go into your room and talk business at eight in the morning, seven in the morning, right? That's not when you're the most willing or ready to talk.
You have your routine.
And so we got to fit within that.
And also don't bring things up like right before an important event or things like that, like bad news.
It made me really reflect on some of the things that I do and how I operate.
And it is different than being in a company where I had 100 employees and working for a larger company.
Yes, there's more risk, but there's also just more fun and reward.
Is there more
Yeah, there definitely is more of a reward
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