Nov 3, 2026 · 34 min · 13 segments
The conversation explores the innovative approach of one+1, a predictive human intelligence platform that creates digital twins of real consumers to enhance market research. Kristen Nozell Bornstein…
What role has Colorado's technology and entrepreneurial ecosystem played in the company's development?
So I'd say what it's really given me is a community that's very generous in its time.
And then we talk about, you know, what's happening with SaaSpocalypse and, you know, all these things.
And, you know, it's a great community of people who are very generous and open.
There is obviously, I mean, I've talked your ear off about sort of the modeling approaches and all the rigor and, you know, yeah, technical depth that goes into that.
But the moat that I really see is building our own member base where we are connected with these members that we are providing real value back to the members as well.
And that's something that compounds over time, right? In terms of the value that they get as they train their agentic digital twin to represent them, they are earning rewards.
I don't know if I mentioned this setup, but they're actually earning rewards Rewards for the data that they're sharing and the way that their agent is representing them, the work it's doing on their behalf.
What role has Colorado's technology and entrepreneurial ecosystem played in the company's development?
So I'd say what it's really given me is a community that's very generous in its time.
And then we talk about, you know, what's happening with SaaSpocalypse and, you know, all these things.
And, you know, it's a great community of people who are very generous and open.
There is obviously, I mean, I've talked your ear off about sort of the modeling approaches and all the rigor and, you know, yeah, technical depth that goes into that.
But the moat that I really see is building our own member base where we are connected with these members that we are providing real value back to the members as well.
And that's something that compounds over time, right? In terms of the value that they get as they train their agentic digital twin to represent them, they are earning rewards.
I don't know if I mentioned this setup, but they're actually earning rewards Rewards for the data that they're sharing and the way that their agent is representing them, the work it's doing on their behalf.
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