How Two Australians Built Waitlists Without a Loyalty Program

There is a lady in America who saved more than $100,000 across 10 years buying nothing but toilet roll, shampoo and cleaning products on repeat.

And at one stage, she stacked her coupons so hard that she managed to walk out of a store with $2,000 worth of goods for just 50 bucks.

And then there's that man who paid 250 grand in 1981 for unlimited first class flights for the rest of his life.

And then he flew over 10,000 of those flights before the airline worked out that it had cost them tens of millions of dollars and they revoked his access to the pass.

And also there is a colorist in New York City where a fifth of his clients need a passport just to attend their appointment.

None of those stories are about coupons or planes or hair.

They are about what people will do once they have decided that something or someone, that's the important part, is worth staying loyal to.

That's the episode that we're talking through today.

There is a lady in America who saved more than $100,000 across 10 years buying nothing but toilet roll, shampoo and cleaning products on repeat.

And at one stage, she stacked her coupons so hard that she managed to walk out of a store with $2,000 worth of goods for just 50 bucks.

And then there's that man who paid 250 grand in 1981 for unlimited first class flights for the rest of his life.

And then he flew over 10,000 of those flights before the airline worked out that it had cost them tens of millions of dollars and they revoked his access to the pass.

And also there is a colorist in New York City where a fifth of his clients need a passport just to attend their appointment.

None of those stories are about coupons or planes or hair.

They are about what people will do once they have decided that something or someone, that's the important part, is worth staying loyal to.

That's the episode that we're talking through today.