Bonus: Your Marketing Isn’t Converting Because It’s Missing One-On-One Connection with Polly Pollock ft. Colie James of Business-First Creatives

Polly, what is your favorite marketing channel that is not social media?

Hmm.

So first, before I answer, I definitely just want to say I totally get where you're coming from.

But I and the thing is, like four years ago, you asked people, where are you marketing? They'll say Instagram.

You ask most people today.

where are you marketing? They'll still say Instagram, but they'll say they freaking hate it.

You know what I mean? I've had so many worrying conversations with people over the last couple months, especially who have been saying things like if, if not Instagram, where else, where else can I market other than Instagram? I want to get off Instagram.

I hate it.

It's not my, not my thing, but I just don't know where to go and I'm stuck.

And I, I see that really prominently with people who kind of got into the online business world post 2020 because Instagram was all the rage.

They'd never been in business before and it's not their fault.

It's just that Instagram was all the hype.

And so now people are really having to come back and relearn all of the things that we kind of did before Instagram was a thing for marketing.

All the old school stuff that still is really, really, really, really effective.

But people, it's not sexy.

It's not like, sexy to talk about because everyone wants to talk about you know virality and I think people are getting over it though you know what I mean

I do sure

yeah

so I think I think part of it though is I'm not anti-instagram it's not for me anymore I have actually haven't posted on instagram in so long I can't even remember but I feel like a lot of a lot of the conversation when you say let's go back to old school like let's let's maybe touch on email marketing is that people didn't have a plan.

Like, yes, if people are finding you on Instagram, how are you bringing them into your bigger marketing channels that's not Instagram? Like, so that you don't feel compelled to be on the app for hours and hours each day.

And I do also feel like part of it is like that instant gratification.

I feel like you get that off social media when you really don't get it off of any other marketing channel.

Like people are reading your emails constantly you know, in the comfort of their own home when they're in the car waiting for carpool.

So like we're not getting that sense of people immediately typing out a response, liking your post, sharing your post off of email the same way that you can get it off social media.

So that instant gratification is just something that people have become used to.