How DiBella Law Injury and Accident Lawyers Gets Clients

You're in a competitive market.

And why don't you describe a little bit, because I think you've got multiple offices.

So you might have said this at the top, but I think just a reframe for folks.

Talk to us about where your offices are and your view on the competitiveness.

You're right in Boston, right? Or at least one office in Boston.

We are.

Yep.

We have four offices.

One's right in downtown Boston.

One is in Burlington, Mass.

One is in Methuen, Mass, which is right on the border of New Hampshire and Mass.

So it's right down the...

It's a nine iron, as I say, from Salem, New Hampshire.

And then we have one in Nashua, New Hampshire.

And...

We found, obviously, it's important for a lot of different reasons with the Google My Business profiles and being able to be...

This was a big play in the marketing world because Google, they want to service the clients in the area.

And by doing so, if you were a pizza place, they're not going to give a pizza place in the keyword findings from 30 miles away.

So they want one that's close by.

So we were... very strategic about where we located our Boston office because it is a big market.

And we used to be in a big office tower sharing spots with 20 other law firms, all in the same practice area, all of which were have competing Google reviews.

And We really, with our consulting company, took the time to walk Boston, see where there were gaps, see where they were close to different medical facilities that people might be in and Googling you from and really put a lot of thought into where we placed that Boston office.

And it really made an impact.

No, it's really smart.

And so were you in one of the, were you in Boston first or did you move to, was Boston an office location you opened up later on?