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This ep: Creative Director at Treasury Wine Estates in-house agency, Splash, Tom Opie.

Sep 23, 2026 · 29 min · 13 segments

Who among us hasn’t wondered what creative life might be like at an in-house agency? Well wonder no more as big-thinking, in-house convert Tom Opie…

Who among us hasn’t wondered what creative life might be like at an in-house agency? Well wonder no more as big-thinking, in-house convert Tom Opie shares his experiences copywriting for Tennis Australia, and as Creative Director for global wine behemoth Treasury Wine Estates at their in-house advertising agency, Splash.

Who among us hasn’t wondered what creative life might be like at an in-house agency? Well wonder no more as big-thinking, in-house convert Tom Opie…

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Show signals: Audience≈2k followers

Speakers: Tom OpieGuestAndy ScottHost

Top entities: Andy Scott×16 Treasury Wine Estates×10 Adelaide×5 Penfolds Snapchat×5

Food, Family, Music and Football1:18 – 5:23

1:18

Tom, we worked together long ago.

1:21

We shared the odd text with our old pal and ex-colleague, Joel VDK.

1:25

But I haven't seen you in ages.

1:27

How are things? What's going on?

1:28

I'm good, mate.

1:28

Yeah, we used to catch up all the time.

1:31

And we used to go to that hot dog restaurant on Harmony Street.

1:35

I don't know whether it's around anymore, but I miss that.

1:38

And you'd always go for the vegan dog.

1:40

It's not there anymore, but yes, I would.

1:42

I like that vegan dog, although I'm not vegan, I'm vegetarian, just to be clear.

1:46

And I'm sure you remember the young guys who owned the place had plastered the men's toilet walls with 1970s penthouse and Playboy magazine images.

1:59

Yeah.

1:59

The old centrefolds.

2:00

It was pretty spicy, wasn't it?

2:02

Yes, it was.

2:02

It was very spicy.

2:04

But yeah, maybe they were shut down for indecent exposure.

2:08

I don't know.

2:09

Yeah, maybe.

2:10

Yeah, because the hot dogs were delicious.

2:12

It must have been the

2:13

bathrooms.

2:13

Yeah, they were really good hot dogs.

2:15

But I miss it.

Andy ScottPerson
98%16 mentions
Treasury Wine EstatesCompanyWinemaking company
95%10 mentions
AdelaideCityCity in Australia
92%5 mentions
PenfoldsWineryWinemaking company
89%1 mention
SnapchatSoftware Application
85%5 mentions
The SalvadorsEntityMusical artist
82%2 mentions
Tennis AustraliaCompanySport association
79%5 mentions
Clemenger GroupCompanyCompany
76%3 mentions
Snoop DoggPersonAmerican rapper
73%4 mentions
AmericansEntityEthnic group
69%2 mentions
United StatesCountryCountry in North America
66%3 mentions
LinkedInSoftware ApplicationSocial networking service
61%2 mentions
TennisEntitySports
61%1 mention
Gordon RamsayPersonBritish chef
56%3 mentions
Kitchen NightmaresTV SeriesAmerican television series
53%2 mentions
Dirk Hartog IslandPlaceIsland in Australia
50%2 mentions
AmsterdamCityCapital of the Netherlands
47%3 mentions
Rafael NadalPersonSpanish former tennis player
44%1 mention
AdfestEntity
35%1 mention
Cannes LionsTourist AttractionFilm festival
35%1 mention
Design and Art DirectionCompanyCommercial organization
35%1 mention
New York FestivalsEntity
35%1 mention
AustraliaCountryCountry in Oceania
27%3 mentions
BankSACompanyCredit card service corporation
24%1 mention
Ashleigh BartyPersonAustralian former tennis player and cricketer
21%1 mention
Heineken N.V.CompanyBrewing company
18%1 mention
Novak DjokovicPersonSerbian tennis player
15%1 mention
Daniil MedvedevPersonRussian tennis player
11%1 mention
Queensland Police ServiceGovernment OrganizationGovernment agency
8%1 mention
Victor HarborCityTown in Australia
3%1 mention
Yorke PeninsulaPlace
3%1 mention

CopywritingArts > Creativity > Writing
Society
Creative ProjectsBusiness > Marketing > Advertising > Creative Industry
Content CreationArts > Creativity > Writing > Copywriting
Creative CareersEducation > Career Development > Professional Growth
In-House AgenciesEducation > Career Development > Professional Growth > Creative Careers
Social MediaMedia > Communication > Advertising Campaigns
Influencer MarketingMedia > Communication > Advertising Campaigns > Social Media
Wine IndustrySociety > Culture > Trends > Consumer Behavior
MarketingBusiness
AdvertisingBusiness > Marketing
CultureSociety
Consumer BehaviorSociety > Culture > Trends
Career DevelopmentEducation
WritingArts > Creativity
Professional GrowthEducation > Career Development
Advertising CampaignsMedia > Communication
Creative IndustryBusiness > Marketing > Advertising
TrendsSociety > Culture
CommunicationMedia
CreativityArts
Education
Business
Media
Arts

Food, Family, Music and Football1:18 – 5:23

1:18

Tom, we worked together long ago.

1:21

We shared the odd text with our old pal and ex-colleague, Joel VDK.

1:25

But I haven't seen you in ages.

1:27

How are things? What's going on?

1:28

I'm good, mate.

1:28

Yeah, we used to catch up all the time.

1:31

And we used to go to that hot dog restaurant on Harmony Street.

1:35

I don't know whether it's around anymore, but I miss that.

1:38

And you'd always go for the vegan dog.

1:40

It's not there anymore, but yes, I would.

1:42

I like that vegan dog, although I'm not vegan, I'm vegetarian, just to be clear.

1:46

And I'm sure you remember the young guys who owned the place had plastered the men's toilet walls with 1970s penthouse and Playboy magazine images.

1:59

Yeah.

1:59

The old centrefolds.

2:00

It was pretty spicy, wasn't it?

2:02

Yes, it was.

2:02

It was very spicy.

2:04

But yeah, maybe they were shut down for indecent exposure.

2:08

I don't know.

2:09

Yeah, maybe.

2:10

Yeah, because the hot dogs were delicious.

2:12

It must have been the

2:13

bathrooms.

2:13

Yeah, they were really good hot dogs.

2:15

But I miss it.

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