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Tom Opie

Tom Opie

Creative Director at Splash, the in-house agency of Treasury Wine Estates, previously a copywriter for Tennis Australia.

Sep 23, 2026

6:00
When did you realise you had creative urges and that maybe there was a living to be made from it?
6:05
Yeah, I was actually, I always loved creativity, loved music, I loved words.
6:12
And I reckon my mum probably had a massive part to play in that because she's got an amazing way with words and she's a very, very funny woman.
6:21
She's the queen of idioms and sayings and if ever I was sort of walking through the kitchen...
6:27
She'd kind of grab me and go, and she'd had this book where if there was a lovely quote from a book that she was reading, she'd kind of just write the quote in her book.
6:33
So she'd kind of grab me and just sort of share whatever that was.
6:37
And I loved it.

10 MINS LATER

16:20
How did that come to be? It

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