Jun 9, 2026 · 34 min · 11 segments
During the April 2026 general conference, The Church of Jesus Christ of Latter-day Saints reported 385,490 individuals were baptized in 2025. That historic number increased the Church’s total…
Justin DyerGuest
John Ryan JensenHost
Actually, Latter-day Saints hang on to their millennial and Gen Z members better than almost any other Christian tradition that's out there.

And where we really are different is that when we talk about retention and we look at retention in this report, what we're looking at is people that said, I was a Latter-day Saint growing up and I'm still a Latter-day Saint today.

And so they identify as a Latter-day Saint, they continue to identify as an adult.

Well, we also looked at not just do I continue to identify as a particular religion, but am I engaged in that religion? Am I attending worship services of that religion on a regular basis? And that's really where the church stands out in terms of maintaining people as part of the religion, identifying as well as being active and attending worship services.
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Actually, Latter-day Saints hang on to their millennial and Gen Z members better than almost any other Christian tradition that's out there.

And where we really are different is that when we talk about retention and we look at retention in this report, what we're looking at is people that said, I was a Latter-day Saint growing up and I'm still a Latter-day Saint today.

And so they identify as a Latter-day Saint, they continue to identify as an adult.

Well, we also looked at not just do I continue to identify as a particular religion, but am I engaged in that religion? Am I attending worship services of that religion on a regular basis? And that's really where the church stands out in terms of maintaining people as part of the religion, identifying as well as being active and attending worship services.