Ep 76: Dr. Corey Malnikof

Let's talk about your book, The $4 Sandwich.

Interesting title, by the way.

I wish we could find a $4 sandwich these days.

I've been told to rename that so many times.

Yeah, well, I kind of like it.

So it kind of highlights your journey.

And I'm going to ask you, what's the one defining moment, would you say, that just changed your trajectory?

Yeah, so, you know, the reason I named that the $4 sandwich is because, you know, when you hit those low spots, you know, it's when everything changes.

And I listen to your podcast, man, and I hear about, I mean, you created Chusa off of a low spot, right? I mean...

I know.

And so these great, amazing things...

And I've always said if I could go back and talk to myself and say anything in this in this coming up, it's all the things that are like the ceiling is falling.

Just it's OK.

Let it fall that you're about to be big.

But for me, that four dollar sandwich was I walked into a gas station to buy a sandwich for four dollars, had my had my girlfriend at the time on the phone and.

And she got to witness the lady at the counter saying that I didn't have $4 left in my account.

And she threw out my sandwich and I kind of walked out.

But, you know, that moment when I just didn't have anything left was the moment where I was like, wow, I'm... okay, I'm failing.

And you know, it was, I was like, you know, I've been saying it's the community, it's the build out, it's the patience, it's the reimbursement, it's the this, it's the that.

And that was the first moment when I was like, you know what, it's me.

It's me.

And so if I'm failing, I've got some pretty bad programming going on in my mind.

And I've got some pretty pretty bad actions I'm not doing.

So I got to self-reflect and I started to work on the things that Larry Markson and Guy Reikman and these guys had taught me.

And it was, okay, so what needs to go in that brain ears? And it was, you know, affirmations and visualizations and goals and action steps.