Oct 7, 2026 · 24 min · 9 segments
On today's episode, Ben Kinney speaks with Joe Graziose, EVP of Residential Construction and Development at RXR, about the firm's ambitious 1,100-acre mixed-use community, Veridea, in Apex. Joe shares…
Joe GrazioseGuest
Ben KinneyHostnegotiating
that deal was the hardest, best secret to keep because, you know, you've got all these non-disclosures and then you're reading in the paper, oh, it's going to SAS.
And then I'm like, oh, wait a minute, what am I doing over here? And I think the key to the success of the fact that we were able to get the Children's Hospital onto our land It started threefold.
And three, we were able to give them a larger plot of land than they had that they were looking for because they call it a 200-year plan.
But they really want to have the opportunity to grow the business over 200 years, right? And they didn't want to be in a situation where they originally asked me for 150 acres, and they ended up buying 225 acres.
It was sort of a, I want to say, a four-month full-court press Saturday, Sunday, late at night, early in the morning negotiation to get there.
And we have a monthly call with them, and the town's working with them on their planning.
And then we are keeping all of the multifamily area over by 55, where our first building is coming out of the ground right now.
It's called the Summit House, 291. multi-family building, you know, studios, one beds, two beds, chock full of amenities and pool and outdoor space, so on and so forth.
And then we're also just about ready to start construction or excavation late this year on an area that we call Viridia Crossings, which is going to be the initial placemaking spot, right, where you're going to have your retail, your office, your food and beverage, things of that nature.
negotiating
that deal was the hardest, best secret to keep because, you know, you've got all these non-disclosures and then you're reading in the paper, oh, it's going to SAS.
And then I'm like, oh, wait a minute, what am I doing over here? And I think the key to the success of the fact that we were able to get the Children's Hospital onto our land It started threefold.
And three, we were able to give them a larger plot of land than they had that they were looking for because they call it a 200-year plan.
But they really want to have the opportunity to grow the business over 200 years, right? And they didn't want to be in a situation where they originally asked me for 150 acres, and they ended up buying 225 acres.
It was sort of a, I want to say, a four-month full-court press Saturday, Sunday, late at night, early in the morning negotiation to get there.
And we have a monthly call with them, and the town's working with them on their planning.
And then we are keeping all of the multifamily area over by 55, where our first building is coming out of the ground right now.
It's called the Summit House, 291. multi-family building, you know, studios, one beds, two beds, chock full of amenities and pool and outdoor space, so on and so forth.
And then we're also just about ready to start construction or excavation late this year on an area that we call Viridia Crossings, which is going to be the initial placemaking spot, right, where you're going to have your retail, your office, your food and beverage, things of that nature.
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