Aug 13, 2026 · 1 hr 16 min · 10 segments
Kapil Bhutkar, founder of Cybridge and a B2B marketing strategist with 25 years in the field, helps small software companies land large enterprise clients. His argument is that the way most founders…
Kapil BhutkarGuest
Piyush ThakkarHost
Like, you know, starting from a cyber cafe, then starting a small part-time tech consultancy that turns into a 40 people company, then going into the marketing, a lot of shifts, you know, in this.
Kapil, when you said like, you know, you started this tech consulting initially, creating websites for companies in Japan.
And then in 24 months, you were gone from two people to 40 people, right? What was the pain in this? Patience.
So while my partner was struggling with getting new connections and getting meetings, talking to people, etc.
in Pune going door to door on various little mom and pop shops kind of things Kirana shops convincing them why internet was important for them and how it can change the way they sell and why they should set up a small website to sell to their customers.
And that was a lot of hard work, a lot of efforts to just keep the whole idea afloat, keep the business afloat until you really get a breakthrough customer.
And then when you were scaling, right, what happens generally is we start with a small team.
And when it starts to grow, growth comes with its own problems, right? Scalability comes with its own problems.
One thing I think most people miss in scaling of their businesses is understanding that the type of business you worked a few months ago with a smaller team and the type of business you are right now and the direction towards you are going are entirely different businesses altogether.
Like, you know, starting from a cyber cafe, then starting a small part-time tech consultancy that turns into a 40 people company, then going into the marketing, a lot of shifts, you know, in this.
Kapil, when you said like, you know, you started this tech consulting initially, creating websites for companies in Japan.
And then in 24 months, you were gone from two people to 40 people, right? What was the pain in this? Patience.
So while my partner was struggling with getting new connections and getting meetings, talking to people, etc.
in Pune going door to door on various little mom and pop shops kind of things Kirana shops convincing them why internet was important for them and how it can change the way they sell and why they should set up a small website to sell to their customers.
And that was a lot of hard work, a lot of efforts to just keep the whole idea afloat, keep the business afloat until you really get a breakthrough customer.
And then when you were scaling, right, what happens generally is we start with a small team.
And when it starts to grow, growth comes with its own problems, right? Scalability comes with its own problems.
One thing I think most people miss in scaling of their businesses is understanding that the type of business you worked a few months ago with a smaller team and the type of business you are right now and the direction towards you are going are entirely different businesses altogether.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.