Sep 10, 2026 · 1 hr 21 min · 13 segments
How a physiotherapy clinic in Nagpur went from ₹80 a session in two rented rooms to 95,000 sessions and 2,500 square feet, without spending a rupee on advertising. A story about building a name before…
Neha GhatekarGuest
Rohan GhatekarGuest
Piyush ThakkarHostNo entities detected.

It must be very hard doing a job than looking at home and then in the evening going there and you know.

So you have a baby, you have a baby at home and you have another baby, your business also to take care of, right?

So, uh, that was a thing which I would like to add कि, uh, he supported me like anything in this.

यानी अगर बोलते हैं कि हर, uh, successful आदमी के पीछे एक औरत का हाथ होता है I would say this is reverse in my case.

-successful female has a [हँसते] यानी he's, uh, everyone should have a husband like Rohan because बहुत कुछ सुना है उसने, बहुत कुछ ये सब किया है तब from the relatives, from my part यानी my, uh, families and from his family.

He has a lot of thing कि क्या कर रहा है तू? इतना अच्छा job है, MNC में है and-

-तू, uh, ये सब कर रहा है। वो हम-- मैं जब patient करती थी he used to hold my child car में बैठे हुए। [हँसते] तो Rohan full AC लगा के car में बैठ के हमारा Rian को वो साथ में लेके he used to like cuddle him, make him sleep.

He-- we used to carry and he was, uh, holding hand in hand with me कि नहीं तू जाके कर, मैं हूँ, right? ये domain मेरा नहीं, यहाँ तक मैंने कर दिया है पर ये तो तुझे ही देखना पड़ेगा but I will take care of him.

To this way, uh, we had, uh, that journey And I would say I that time I never dreamt of like it will be so big.

But now people जो हमारे साथ थे तब like उदार काका and lot of persons in this journey are patient.

So that smile that shine in their eyes is achievement for us because they are not happy.

यानी कभी ऐसा होता नहीं है कि patient आपके लिए खुश होंगे पर आपको यानी हमें ऐसा देखने मिलता है। हमारे patient हमारे लिए बहुत खुश है कि हां अभी तुम क्या कर रहे हो और इसके लिए they are very happy.

So what I understand from all of this is like you know you initially build connection with your customers who are your patients right and slowly the trust started building and initially you did not charge like a bomb to them right you were focused in helping them out solving their problems with the nominal fee you could charge so that it covers your expenses right and slowly the trust was built.

I was about to come to that कि भाई ₹80 per patient पहले साल की balance sheet कैसी थी? मतलब what did it look like?

He never told me that the balance sheet he every time said नहीं नहीं was fantastic। बहुत अच्छा चल रहा है और मैं भी कभी देखती नहीं थी। It was his part was like नहीं नहीं नेहा एकदम fantastic चल रहा है। बहुत अच्छा। मैं सही में चल रहा हूं। सही में हम कोप अप कर रहे हैं तो भी मुझे क्यों लगता है कि हमारे पैसे debt में जा रहे हैं? नहीं नहीं, सब अच्छा चल रहा है। एकदम positive। I never ऐसा strategy.

फिर आप देख रहे हो कि अरे business account का तो balance ज्यादा बढ़ नहीं रहा है लेकिन personal से balance इधर shift होता चला जा रहा है। What did that happen?

Yeah it happened, it happened and बहुत कुछ हुआ इसमें। यानी इसमें जैसे अगर आप बोल सकते हो तो हमारे rent देने के भी हमारे बहुत सारे बार यह हो जाता था पर उसमें हमें हमारे 10 हमारे जैसे उदार काका है उन्होंने बहुत support किया। हमने बहुत बार rent में हम लोग तीन तीन महीने का एक साथ देते थे। But then after a year when we saw after that कि okay यह तो हम minus में थे इसीलिए यहां पर पैसे का ऐसा हो रहा है तो हमें हमेशा वह कैसा होता था। यहां से यह पैसे हो जाते थे balance out तो ठीक है वह चल रहा था but वह बाद में I came to know I was blinded in the whole this journey for our starting years.

So Rohan question to you पहला साल तो निकल गया यह सोच कर कि अभी भाई market में नाम बनाना है। We want to basically establish our name in the market and then probably will see a more better you know customer base.

It must be very hard doing a job than looking at home and then in the evening going there and you know.

So you have a baby, you have a baby at home and you have another baby, your business also to take care of, right?

So, uh, that was a thing which I would like to add कि, uh, he supported me like anything in this.

यानी अगर बोलते हैं कि हर, uh, successful आदमी के पीछे एक औरत का हाथ होता है I would say this is reverse in my case.

-successful female has a [हँसते] यानी he's, uh, everyone should have a husband like Rohan because बहुत कुछ सुना है उसने, बहुत कुछ ये सब किया है तब from the relatives, from my part यानी my, uh, families and from his family.

He has a lot of thing कि क्या कर रहा है तू? इतना अच्छा job है, MNC में है and-

-तू, uh, ये सब कर रहा है। वो हम-- मैं जब patient करती थी he used to hold my child car में बैठे हुए। [हँसते] तो Rohan full AC लगा के car में बैठ के हमारा Rian को वो साथ में लेके he used to like cuddle him, make him sleep.

He-- we used to carry and he was, uh, holding hand in hand with me कि नहीं तू जाके कर, मैं हूँ, right? ये domain मेरा नहीं, यहाँ तक मैंने कर दिया है पर ये तो तुझे ही देखना पड़ेगा but I will take care of him.

To this way, uh, we had, uh, that journey And I would say I that time I never dreamt of like it will be so big.

But now people जो हमारे साथ थे तब like उदार काका and lot of persons in this journey are patient.

So that smile that shine in their eyes is achievement for us because they are not happy.

यानी कभी ऐसा होता नहीं है कि patient आपके लिए खुश होंगे पर आपको यानी हमें ऐसा देखने मिलता है। हमारे patient हमारे लिए बहुत खुश है कि हां अभी तुम क्या कर रहे हो और इसके लिए they are very happy.

So what I understand from all of this is like you know you initially build connection with your customers who are your patients right and slowly the trust started building and initially you did not charge like a bomb to them right you were focused in helping them out solving their problems with the nominal fee you could charge so that it covers your expenses right and slowly the trust was built.

I was about to come to that कि भाई ₹80 per patient पहले साल की balance sheet कैसी थी? मतलब what did it look like?

He never told me that the balance sheet he every time said नहीं नहीं was fantastic। बहुत अच्छा चल रहा है और मैं भी कभी देखती नहीं थी। It was his part was like नहीं नहीं नेहा एकदम fantastic चल रहा है। बहुत अच्छा। मैं सही में चल रहा हूं। सही में हम कोप अप कर रहे हैं तो भी मुझे क्यों लगता है कि हमारे पैसे debt में जा रहे हैं? नहीं नहीं, सब अच्छा चल रहा है। एकदम positive। I never ऐसा strategy.

फिर आप देख रहे हो कि अरे business account का तो balance ज्यादा बढ़ नहीं रहा है लेकिन personal से balance इधर shift होता चला जा रहा है। What did that happen?

Yeah it happened, it happened and बहुत कुछ हुआ इसमें। यानी इसमें जैसे अगर आप बोल सकते हो तो हमारे rent देने के भी हमारे बहुत सारे बार यह हो जाता था पर उसमें हमें हमारे 10 हमारे जैसे उदार काका है उन्होंने बहुत support किया। हमने बहुत बार rent में हम लोग तीन तीन महीने का एक साथ देते थे। But then after a year when we saw after that कि okay यह तो हम minus में थे इसीलिए यहां पर पैसे का ऐसा हो रहा है तो हमें हमेशा वह कैसा होता था। यहां से यह पैसे हो जाते थे balance out तो ठीक है वह चल रहा था but वह बाद में I came to know I was blinded in the whole this journey for our starting years.

So Rohan question to you पहला साल तो निकल गया यह सोच कर कि अभी भाई market में नाम बनाना है। We want to basically establish our name in the market and then probably will see a more better you know customer base.
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