#307 Avinash Advani: The Middle East Is A Hotbed For Cyber Activity.

You know, what brings you to GYSEC and what are you actually trying to achieve for this sort of event? So I think busy

is an understatement.

Manic is more the word.

It's been absolutely just nonstop, back to back, which is a good thing because it means it's been a good show.

We have been doing GYSEC across companies from the inception of JISEC, right? It is one of the most important cybersecurity shows in the world, right? Hence, JISEC Global.

Like other big cybersecurity shows, you know, the big names, RSA, Black Hat, et cetera, JISEC has essentially become synonymous with being, you know, a key show in the cybersecurity industry that anyone who's in cybersecurity must attend.

So, gotta be there if you're a cybersecurity professional, be it on the vendor side, the end user customer side, or the partner reseller side, the channel side,

JISEC

is an opportunity for bringing the community together to collaborate on what's been working well, kind of where we are at the moment, looking at the current state of the industry, and what we're going to do going forward as we look forward to the challenges and state of the market.

So obviously it's touching base with existing all three of the ecosystem partners.

So channel partners, vendors, and customers as a value-added distributor that touches all three in our ecosystem.

We look forward to having as many meetings at GYSEC across that ecosystem.

Now, on one side, it's, hey, this is what we've done well together and celebrating wins and successes.

On the other side, it's, hey, look, where are we today and are we looking good for the way forward? The other part is the future, which is, you know, how do we make things better? What can we do to address today's challenges? I mean, a big one that everybody's talking about, and it's to the point of minute by minute news is AI, right? So the topic of AI is so rapidly moving at such a ridiculous pace that, you know, you have to talk about it to the point where it's no longer just AI for cybersecurity or cybersecurity for AI, but fundamentally, you know, how are we going to stop what's happening with the, you know, 53% of all emails being written by AI today compared to 12% of phishing emails before? I mean, that's an insane statistic, right? So point is, JISEC is a platform for us to come together to collaborate on the past, present, and future.

You know, what brings you to GYSEC and what are you actually trying to achieve for this sort of event? So I think busy

is an understatement.

Manic is more the word.

It's been absolutely just nonstop, back to back, which is a good thing because it means it's been a good show.

We have been doing GYSEC across companies from the inception of JISEC, right? It is one of the most important cybersecurity shows in the world, right? Hence, JISEC Global.

Like other big cybersecurity shows, you know, the big names, RSA, Black Hat, et cetera, JISEC has essentially become synonymous with being, you know, a key show in the cybersecurity industry that anyone who's in cybersecurity must attend.

So, gotta be there if you're a cybersecurity professional, be it on the vendor side, the end user customer side, or the partner reseller side, the channel side,

JISEC

is an opportunity for bringing the community together to collaborate on what's been working well, kind of where we are at the moment, looking at the current state of the industry, and what we're going to do going forward as we look forward to the challenges and state of the market.

So obviously it's touching base with existing all three of the ecosystem partners.

So channel partners, vendors, and customers as a value-added distributor that touches all three in our ecosystem.

We look forward to having as many meetings at GYSEC across that ecosystem.

Now, on one side, it's, hey, this is what we've done well together and celebrating wins and successes.

On the other side, it's, hey, look, where are we today and are we looking good for the way forward? The other part is the future, which is, you know, how do we make things better? What can we do to address today's challenges? I mean, a big one that everybody's talking about, and it's to the point of minute by minute news is AI, right? So the topic of AI is so rapidly moving at such a ridiculous pace that, you know, you have to talk about it to the point where it's no longer just AI for cybersecurity or cybersecurity for AI, but fundamentally, you know, how are we going to stop what's happening with the, you know, 53% of all emails being written by AI today compared to 12% of phishing emails before? I mean, that's an insane statistic, right? So point is, JISEC is a platform for us to come together to collaborate on the past, present, and future.