Episode 29 | Golf's Sustainable Future: People, Planet & Profit

Welcome back to the Changing the Business of Golf podcast. In this special edition, host Gary Firkins is joined by three of the industry's leading sustainability experts, fresh from a landmark Syngenta-hosted discussion at the Golf Business Technology Conference in Belfast. Joining Gary in this episode: - Simon Elsworth – Global Head of Professional Solutions, Syngenta - Gina Rizzi – President, Radius Sports Group - Jonathan Smith – Founder, GEO Foundation for Sustainable Golf Together, they work through the good, the difficult and the different, taking an honest look at where golf's sustainability journey currently stands and mapping out a clear path forward for the industry. Best Management Practices are already delivering measurable environmental results, digital tools for sustainable course management are more accessible than ever — golf is doing the sustainability work, but does it need to do more to communicate it? In this episode, you'll discover how golf can close the gap between the work it's doing and the story it's telling, and what the panel believe needs to change for the industry to take control of its own sustainable future. This is a conversation every golf course business needs to hear.