Aug 8, 2026 · 26 min · 10 segments
Adele has pulled in the one person who knows her brain better than anyone: Chain's Digital Team Lead, Aimee Smart. Eight years working side by side and still on the tools for six clients. If you want…
Adele ElliottHost
Aimee SmartGuest
So something we've been talking about a lot lately is just having not just purchase objectives running.
So a big one is an add-to-cart campaign, so still having that as a sales campaign but running add to cart both for cold audiences to bring brand-new people in, and then your bright idea recently [laughs]
'Cause it was just an idea that you chucked in Slack, and then we put, like, right it out for you.
So something we've been talking about a lot lately is just having not just purchase objectives running.
So a big one is an add-to-cart campaign, so still having that as a sales campaign but running add to cart both for cold audiences to bring brand-new people in, and then your bright idea recently [laughs]
'Cause it was just an idea that you chucked in Slack, and then we put, like, right it out for you.
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