Aimee Smart
Digital Team Lead at Chain Social, an all-female digital marketing agency in Melbourne specializing in Meta, TikTok, and Pinterest ads for beauty, fashion and lifestyle ecommerce brands.
1
APPEARANCES
1
PODCASTS
Aug 8, 2026
Aimee SmartGUEST
But, um, yeah, so creative diversity, founders, UGC, um, and just having that creative diversity there, so then, like, statics, gifs, catalog ads, um, Meta's AI enhancements of getting better.
Aimee SmartGUEST
And even just, um, actually back to catalogs also getting better, um- And some of, like, the dynamic overlays as well.
Aimee SmartGUEST
So say you're on sale and your prices are at ma- as marked, um, you can, like, customize a lot more with, like, how the strikethrough appears.