Jan 7, 2026 · 56 min · 11 segments
In many industries, top performers make other people far more money than they get to keep themselves. Think about professional athletes—millionaires playing for franchises owned by billionaires. In…
Jeffrey BermanHost
Lionel FosterHostSo we work to understand who they are, their values, their motivation, and then most importantly, the community in which they live and work and serve.
And we come up with a brand that is really distinct and with respect to serving right into that market in a specialized and focused way, as opposed to more of a one size fits all corporate generalist way.
The difference though is that in the past to be boutique meant to be somewhat isolated and alone.
And now to be boutique means to be networked and in community with others who are just like you.
So there's an operations component to that where 16 hours a day side support is available to agents with respect to anything related to a transaction, a deal, a legal matter, a general question about how to set up a...
invention, which is one where we've gone out and we have virtualized what it is to process and facilitate a real estate transaction, which is to say the act of moving a title, a deed from a seller to a buyer and money from a buyer to a seller.
in the smoothest, fastest, most organized way that has ever been known to real estate.
And when you look at the industry, that tends to be, that is in fact, in every instance, the cost center for traditional brokerage or even some of the newer tech-enabled brokerages.
So they're always divesting from that cost center with respect to, we want to have less people, less auditors, less compliance officers, less deal doctors, less legal, it's expensive.
So we work to understand who they are, their values, their motivation, and then most importantly, the community in which they live and work and serve.
And we come up with a brand that is really distinct and with respect to serving right into that market in a specialized and focused way, as opposed to more of a one size fits all corporate generalist way.
The difference though is that in the past to be boutique meant to be somewhat isolated and alone.
And now to be boutique means to be networked and in community with others who are just like you.
So there's an operations component to that where 16 hours a day side support is available to agents with respect to anything related to a transaction, a deal, a legal matter, a general question about how to set up a...
invention, which is one where we've gone out and we have virtualized what it is to process and facilitate a real estate transaction, which is to say the act of moving a title, a deed from a seller to a buyer and money from a buyer to a seller.
in the smoothest, fastest, most organized way that has ever been known to real estate.
And when you look at the industry, that tends to be, that is in fact, in every instance, the cost center for traditional brokerage or even some of the newer tech-enabled brokerages.
So they're always divesting from that cost center with respect to, we want to have less people, less auditors, less compliance officers, less deal doctors, less legal, it's expensive.
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