Capitalism.com with Ryan Daniel Moran
May 27, 2026 · 51 min · 13 segments
In this episode, we're talking with Luis Villaseñor, co-founder of LMNT, about how he took an electrolyte brand from an idea in 2018 to over $100 million in revenue within three years. Luis shares how…
Luis VillaseñorGuest
Ryan Daniel MoranHostImagine going from just having an idea to $100 million in revenue in just three years, and then imagine doubling beyond that.
That sounds impossible, but that's exactly what happened with LMNT, the popular electrolyte drink.
And believe it or not, just a few years ago, people were not buying electrolyte drinks.
But today, I'll sit down with the co-founder of LMNT to talk about how he was able to spot a nine-figure trend, and how he was taking an idea that he had been using for more than a decade and turn it into a product that turned into a nine-figure business.
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