CAIS Live Conversations, Building With Alts
Apr 29, 2026 · 50 min · 9 segments
Structured notes, portfolio customization, and rethinking what diversification really means—Jerry Verseput, founder of Veripax (now part of HUB International), brings an engineer’s perspective to…
Now, when you looked at everybody down 30%, you looked at everybody having consistent style boxing, and you obviously came from an engineering background.
Do you think that helped in the transition? And how did you apply that? Or did you apply that at all to the way you're approaching portfolio construction?
Yeah, when people ask me about that, I always say an engineer coming into the finance world, I spend most of my time going, well, that's stupid.
So I've kind of developed a bit of a low level disgust with most of the financial world.
But one of the big things was at the time through 2008, as I started looking at correlations, Intel, at the time, got about 80% of their revenue from overseas, but their headquarters is in Santa Clara, California.
And also at the time, iShares had a, it was an emerging markets infrastructure ETF.
So I thought, well, does it really matter where a company's headquarters is located? If it did, if U.S.
and foreign really mattered, then having ExxonMobil and Royal Dutch Shell should help you with diversification.
Now, when you looked at everybody down 30%, you looked at everybody having consistent style boxing, and you obviously came from an engineering background.
Do you think that helped in the transition? And how did you apply that? Or did you apply that at all to the way you're approaching portfolio construction?
Yeah, when people ask me about that, I always say an engineer coming into the finance world, I spend most of my time going, well, that's stupid.
So I've kind of developed a bit of a low level disgust with most of the financial world.
But one of the big things was at the time through 2008, as I started looking at correlations, Intel, at the time, got about 80% of their revenue from overseas, but their headquarters is in Santa Clara, California.
And also at the time, iShares had a, it was an emerging markets infrastructure ETF.
So I thought, well, does it really matter where a company's headquarters is located? If it did, if U.S.
and foreign really mattered, then having ExxonMobil and Royal Dutch Shell should help you with diversification.
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