ITV Studios Mipcom spotlight with Julie Meldal-Johnsen

Julie, welcome to the podcast.

Mipcom's just around the corner.

And as usual, there are some exciting new titles on the ITV Studios slate.

We're going to be talking about the scripted selection in a moment.

But first, just give us your take, if you would, on the international TV marketplace right now and how you're feeling about it as many get ready to head to Cannes.

Well, I think I personally heading to Cannes, I'm feeling the most optimistic that I have for several years.

I mean, we've firmly, I think, in a post-peak TV period.

I think we're all feeling that.

But this is the third sort of big client facing sort of market that we've had this year.

We had our London screenings in February and we were in the L.A. screenings in May.

And now we've got Cannes and London.

in October.

And our content and our stage has been getting such strong receptions.

We came out of the Odeon Cinema in February buzzing.

The content really raised some eyebrows again in Los Angeles.

So I'm feeling excited.

I'm feeling positive.

We've got some really, really great content.

And although the market has got its challenges, people are still looking for really great content.

And the good news for you is that I feel like with ITV Studios, they will find it.

Julie, welcome to the podcast.

Mipcom's just around the corner.

And as usual, there are some exciting new titles on the ITV Studios slate.

We're going to be talking about the scripted selection in a moment.

But first, just give us your take, if you would, on the international TV marketplace right now and how you're feeling about it as many get ready to head to Cannes.

Well, I think I personally heading to Cannes, I'm feeling the most optimistic that I have for several years.

I mean, we've firmly, I think, in a post-peak TV period.

I think we're all feeling that.

But this is the third sort of big client facing sort of market that we've had this year.

We had our London screenings in February and we were in the L.A. screenings in May.

And now we've got Cannes and London.

in October.

And our content and our stage has been getting such strong receptions.

We came out of the Odeon Cinema in February buzzing.

The content really raised some eyebrows again in Los Angeles.

So I'm feeling excited.

I'm feeling positive.

We've got some really, really great content.

And although the market has got its challenges, people are still looking for really great content.

And the good news for you is that I feel like with ITV Studios, they will find it.