The Podcast Formula That Turns Your Listeners Into Buyers with David Shands

Yeah, it's interesting.

I know for me, I mean, we've been doing this now.

We're over 100-something episodes in, and we've been cranking.

And more and more, man, I'm going out places.

People are like,

oh, man,

you got that podcast.

You know what I mean? I was in Florida a couple weeks ago, and this lady pulled me.

She was like, I've seen your podcast on LinkedIn.

And I'm like, oh, OK, thank you.

You know what I mean? Like, you never know who's watching.

Never know, bro.

You get those relationships and all that stuff.

But I think what's also interesting is, you know, a lot of people also don't understand necessarily how to how to monetize, how to build a podcast.

Right.

They think it's all about ads and selling ad space and all that stuff.

But you actually use yours to help promote and push your digital products and all that stuff.

How does that whole ecosystem work?

There's a thousand ways to do it, but I'll just give you a couple examples.

If you have a business, you need to start a podcast that cultivates an audience of people that will buy the product is what I mean.

Let's say, for instance, you have a business which is a T-shirt brand that is about motivation and inspiration.

If I were you, I'd start a podcast about inspiration and motivation.

Maybe it's the stories of people who built something from nothing or using one episode or one of the phrases of your shirts as the name of an episode.

The people that watch the episode that want to see someone go from the mud to becoming successful and you're breaking it down or you're interviewing somebody and you're getting their story, that's an audience of people that believe in the same philosophy of the t-shirt brand.

So I wouldn't start a podcast because it's a good idea.

Yeah, it's interesting.

I know for me, I mean, we've been doing this now.

We're over 100-something episodes in, and we've been cranking.

And more and more, man, I'm going out places.

People are like,

oh, man,

you got that podcast.

You know what I mean? I was in Florida a couple weeks ago, and this lady pulled me.

She was like, I've seen your podcast on LinkedIn.

And I'm like, oh, OK, thank you.

You know what I mean? Like, you never know who's watching.

Never know, bro.

You get those relationships and all that stuff.

But I think what's also interesting is, you know, a lot of people also don't understand necessarily how to how to monetize, how to build a podcast.

Right.

They think it's all about ads and selling ad space and all that stuff.

But you actually use yours to help promote and push your digital products and all that stuff.

How does that whole ecosystem work?

There's a thousand ways to do it, but I'll just give you a couple examples.

If you have a business, you need to start a podcast that cultivates an audience of people that will buy the product is what I mean.

Let's say, for instance, you have a business which is a T-shirt brand that is about motivation and inspiration.

If I were you, I'd start a podcast about inspiration and motivation.

Maybe it's the stories of people who built something from nothing or using one episode or one of the phrases of your shirts as the name of an episode.

The people that watch the episode that want to see someone go from the mud to becoming successful and you're breaking it down or you're interviewing somebody and you're getting their story, that's an audience of people that believe in the same philosophy of the t-shirt brand.

So I wouldn't start a podcast because it's a good idea.