Butternomics the Business of Culture
Jul 7, 2026 · 37 min · 10 segments
On this episode of Butternomics, our host, Brandon Butler, talks with entrepreneur and financial educator William Cross about how to teach the next generation what most of us had to learn late…
William CrossGuest
Brandon ButlerHost
absolutely uh the first thing was even taking it back so taking it back a step after fam got home and I didn't know what I wanted to do and so the biggest thing for me was I actually thought I wanted to do medical device sales okay pharmaceutical sales and so I was trying to apply for those types of positions and nothing was just following through and so you know at that point I just needed some type of income so I jumped into I jumped into a temp position with a firm, a financial firm down in St. Pete.
And when I got there, I started off and just said, OK, well, this is kind of interesting.
And so I've grown up, you know, with, you know, praying to God my whole life and and just follow him my whole life.
And so the biggest part that I said was I was up for the permanent role as well as the medical device opportunity.
And I say, God, whichever whichever one I don't get, I'll just follow the other one all the way through.
So I didn't get the medical device sales position, but I got permanent at the firm, and so I just said, okay, well I guess finance it is.
Fast forward, I jumped into wealth management to where I was living in South Florida, and I was working at a wealth management firm.
When I became permanent at the other firm, at the first firm, that's where I said or that's where the light bulb clicked.
when it comes to stuff that you learn, what have you seen from rich and wealthy people and rich clients that is different from how the typical person operates?
Well, for me, at that moment specifically, I didn't know what a 529 was, right? And now we're talking about college savings accounts that even if you don't go to college, they turn into other accounts that are usable for the students or child as they get older, right? And so the idea was I saw people who were just putting $100, $50 away from birth.
Did you get scholarships? Are we going to fund it now? People were saving beforehand, you know, since zero to three.
And so that really stuck to me because we didn't have those types of conversations when I was growing up.
And any of my friends, right? And so just the idea of my parents, friends, maybe a couple of aunts and uncles did, but that was the age where they tell you to go sit at the kids' table anyway.
So the biggest part there for me was, okay, I'd never heard of this, right? And so...
absolutely uh the first thing was even taking it back so taking it back a step after fam got home and I didn't know what I wanted to do and so the biggest thing for me was I actually thought I wanted to do medical device sales okay pharmaceutical sales and so I was trying to apply for those types of positions and nothing was just following through and so you know at that point I just needed some type of income so I jumped into I jumped into a temp position with a firm, a financial firm down in St. Pete.
And when I got there, I started off and just said, OK, well, this is kind of interesting.
And so I've grown up, you know, with, you know, praying to God my whole life and and just follow him my whole life.
And so the biggest part that I said was I was up for the permanent role as well as the medical device opportunity.
And I say, God, whichever whichever one I don't get, I'll just follow the other one all the way through.
So I didn't get the medical device sales position, but I got permanent at the firm, and so I just said, okay, well I guess finance it is.
Fast forward, I jumped into wealth management to where I was living in South Florida, and I was working at a wealth management firm.
When I became permanent at the other firm, at the first firm, that's where I said or that's where the light bulb clicked.
when it comes to stuff that you learn, what have you seen from rich and wealthy people and rich clients that is different from how the typical person operates?
Well, for me, at that moment specifically, I didn't know what a 529 was, right? And now we're talking about college savings accounts that even if you don't go to college, they turn into other accounts that are usable for the students or child as they get older, right? And so the idea was I saw people who were just putting $100, $50 away from birth.
Did you get scholarships? Are we going to fund it now? People were saving beforehand, you know, since zero to three.
And so that really stuck to me because we didn't have those types of conversations when I was growing up.
And any of my friends, right? And so just the idea of my parents, friends, maybe a couple of aunts and uncles did, but that was the age where they tell you to go sit at the kids' table anyway.
So the biggest part there for me was, okay, I'd never heard of this, right? And so...
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