Sep 15, 2026 · 29 min · 12 segments
While most coaching businesses have jumped into the deep end of social media, digital marketing, and online courses, some industries are still hesitant to take the leap. Today’s episode will show you…
Abbie FishGuestSammy PetersonHostSo you've got courses, consulting, camps, and how did you build out the different revenue streams?

The different revenue streams have changed because actually my goals with the business have morphed as I've kind of grown.

Um, originally, I wanted to be a digital nomad, so I was like, "You know what? I'm just gonna have a membership site.

I'm gonna sell courses, and it's gonna be this e-commerce website that's based around swimming, but there's really no face-to-face interaction." Um, which worked for a while, and then I was like, you know, there's not always...

Like, once you buy a course, now I gotta make a 2.0 course, and then I'm gonna have to make a 3.- I'm like, "Do I want to keep doing this?" Like...

Like, there has to be a growth in that relationship to get them to continue to strive and move forward.

So I felt like the more I pulled myself away from being a person and more just being a digital face, uh, the less I had really the understanding of what that relationship is and how you grow it and how you build it.

Um, and so I started missing the, um, in-person interactions, like even virtual one-on-one interactions, um, that that's where that side, like you said, we do consulting, we do swim camps, we do swim lessons, um, that are me actually coaching someone came back through.

We've got in-person virtual stuff that we end up making, um, money through, and then I also work for USA Swimming, which is added to my, my name and who I am and the brand, um, creating content for them.

So I've got, like, a few different ways that money can come in, um, that allows us to Put it in different areas, depending on where and how we wanna grow.
Yeah, I mean, I think that's... it's good advice, like, to diversify a little bit and have that hybrid of the virtual verse, you know, the human interaction.
... you know, just in any business, you know, trust with your clients is everything, so-
So you've got courses, consulting, camps, and how did you build out the different revenue streams?

The different revenue streams have changed because actually my goals with the business have morphed as I've kind of grown.

Um, originally, I wanted to be a digital nomad, so I was like, "You know what? I'm just gonna have a membership site.

I'm gonna sell courses, and it's gonna be this e-commerce website that's based around swimming, but there's really no face-to-face interaction." Um, which worked for a while, and then I was like, you know, there's not always...

Like, once you buy a course, now I gotta make a 2.0 course, and then I'm gonna have to make a 3.- I'm like, "Do I want to keep doing this?" Like...

Like, there has to be a growth in that relationship to get them to continue to strive and move forward.

So I felt like the more I pulled myself away from being a person and more just being a digital face, uh, the less I had really the understanding of what that relationship is and how you grow it and how you build it.

Um, and so I started missing the, um, in-person interactions, like even virtual one-on-one interactions, um, that that's where that side, like you said, we do consulting, we do swim camps, we do swim lessons, um, that are me actually coaching someone came back through.

We've got in-person virtual stuff that we end up making, um, money through, and then I also work for USA Swimming, which is added to my, my name and who I am and the brand, um, creating content for them.

So I've got, like, a few different ways that money can come in, um, that allows us to Put it in different areas, depending on where and how we wanna grow.
Yeah, I mean, I think that's... it's good advice, like, to diversify a little bit and have that hybrid of the virtual verse, you know, the human interaction.
... you know, just in any business, you know, trust with your clients is everything, so-
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