So what did that first year actually look like, and how did you get your first clients, and what was the scariest part of starting from scratch?

Well, the good part about it is I had built up a name, and so I didn't have a brand, but I had a name, and so I was at least known in the swimming world, um, whether that be through, like, my professional and college career to just starting to coach through other organizations.

And so it was funny 'cause it was like I had clients, but I had clients under other umbrellas.

And so it was like, "Oh, so actually, I've launched my own thing.

It's called Swim Like a Fish." Um, and it took a lot of courage to finally, like, start saying, like, "This is mine, and let's go." Um, and so the first year actually blended into COVID, so we had a very bizarre first year.

I was, like, super stoked, full steam ahead.

We, uh, launched a new membership site.

The worst, yeah.