Jul 29, 2026 · 20 min · 13 segments
In this episode of Business Made Smarter, host Ed Nell is joined by Doug D'Aubrey, Founder and Managing Director of Executive Training Consultancy, to talk through a topic that trips up small…
Doug D'AubreyHost
Ed NellHost
small business, when you are introducing a new service, new product, a new way of doing something, then if you don't do it as a project, you can actually just get completely distracted.

So your regular work gets distracted because the project takes over the whole life of the business and then it's not making profit, it's not making good income because it's new, but all the successful stuff that you've been doing stops happening because you're doing the project and, oh, it's a new shiny thing, so we're going to do the new shiny thing.

But if you put it into project form, then you can set deadlines, you can break it down into different activities individually And you can assign a timeframe to it that's going to make sure that the project gets implemented without being a complete distraction to the rest of the organisation.

It's like, you know, if you've got a sailing ship and you haven't got someone steering it, it's going to go all over the place.

And if you've got two or three people steering it, they can't make up their mind which direction they want to go in.

When you're running a project, you have one person who's responsible for the outcome.

Is that true when it comes to a project as well, that you perhaps have one captain, but you have people who are taking ownership of different parts of the project? Yeah.

The very first thing you need when you are setting up a project is you need to know the outcome of that project.

What does success look like? Because if you don't know what success looks like, how do you know when you've completed it for a start? And you also can then do an analysis and go, well, this is the success we're looking for.

small business, when you are introducing a new service, new product, a new way of doing something, then if you don't do it as a project, you can actually just get completely distracted.

So your regular work gets distracted because the project takes over the whole life of the business and then it's not making profit, it's not making good income because it's new, but all the successful stuff that you've been doing stops happening because you're doing the project and, oh, it's a new shiny thing, so we're going to do the new shiny thing.

But if you put it into project form, then you can set deadlines, you can break it down into different activities individually And you can assign a timeframe to it that's going to make sure that the project gets implemented without being a complete distraction to the rest of the organisation.

It's like, you know, if you've got a sailing ship and you haven't got someone steering it, it's going to go all over the place.

And if you've got two or three people steering it, they can't make up their mind which direction they want to go in.

When you're running a project, you have one person who's responsible for the outcome.

Is that true when it comes to a project as well, that you perhaps have one captain, but you have people who are taking ownership of different parts of the project? Yeah.

The very first thing you need when you are setting up a project is you need to know the outcome of that project.

What does success look like? Because if you don't know what success looks like, how do you know when you've completed it for a start? And you also can then do an analysis and go, well, this is the success we're looking for.
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