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Built Between Bedtimes

Built Between Bedtimes

Built Between Bedtimes – Episode 45: She Double-Crossed the Algorithm, 14X’d the Conversions, and Hit Six Figures in One Month

Oct 15, 2026 · 26 min · 9 segments

In this episode, Dylan comes in hot with Seneca’s biggest month in company history — and a rep who closed over six figures in a single month and immediately set her sights on five. He breaks down why…

In this episode, Dylan comes in hot with Seneca’s biggest month in company history — and a rep who closed over six figures in a single month and immediately set her sights on five. He breaks down why firing their ad agency was the best marketing decision they made, how 14x-ing conversions on 30% more spend actually happened, and why most small businesses are handing money to agencies that don’t even connect revenue to ad spend. Then it’s a masterclass on SEO vs. GEO — how AI search engines like Claude and ChatGPT decide who to surface, why a Wikipedia backlink used to print results, and why the content engine you build today is the one that gets you found tomorrow. Plus: Dylan coins “caveman parenting,” and Chris just wants more leads.

In this episode, Dylan comes in hot with Seneca’s biggest month in company history — and a rep who closed over six figures in a single month and immediately set her sights on five. He breaks down why…

Spotify Amazon Music

Show signals: SuitabilitySafeBiasNot political

Speakers: Dylan SkandaliosHostChris MerzHostRobert HardinHost

Top entities: search engine optimization×11 Copyscape×3 Eagle×2 Google×7 Claude×5

Seneca’s Growth and Marketing Momentum4:03 – 7:47

D

Dylan SkandaliosHost

4:03

Let's see, in 2026, we reached our 2025 number, total revenue we got in 2025.

D

Dylan SkandaliosHost

4:10

We reached it in six months.

D

Dylan SkandaliosHost

4:12

Oh, wow.

D

Dylan SkandaliosHost

4:13

That's fast.

D

Dylan SkandaliosHost

4:15

And then we just had our biggest month in company history in September.

D

Dylan SkandaliosHost

4:19

Wow.

D

Dylan SkandaliosHost

4:20

And so why, why did, why did that happen in September?

C

4:24

That's what I'm wondering.

C

4:25

Like, why are people doing, obviously people are doing more caustic.

C

4:29

We've got, we've got

D

Dylan SkandaliosHost

4:30

a lot of stuff going.

D

Dylan SkandaliosHost

4:32

Um, and then, uh, There's one more.

D

Dylan SkandaliosHost

4:36

Oh, and one of our reps hit over six figures in closed revenue in one month, which is pretty sweet.

D

Dylan SkandaliosHost

4:45

That's phenomenal.

D

Dylan SkandaliosHost

4:46

Yeah.

D

Dylan SkandaliosHost

4:46

That's amazing.

D

Dylan SkandaliosHost

4:47

She's like, I want to hit 500.

D

Dylan SkandaliosHost

4:49

I was like, let's do it.

D

Dylan SkandaliosHost

4:50

Yes.

D

Dylan SkandaliosHost

4:51

Let's go, girl.

D

Dylan SkandaliosHost

4:52

How can I help you do that? And she's been an awesome success story.

D

Dylan SkandaliosHost

4:58

She was a broker.

D

Dylan SkandaliosHost

5:02

She was kind of doing real estate in Dubai and moved back.

D

Dylan SkandaliosHost

5:07

Oh, so she's in the U.S.? Yeah, she's in the U.S.

D

Dylan SkandaliosHost

5:11

But she's traveled all over.

search engine optimizationEntity
98%11 mentions
CopyscapeSoftware ApplicationWeb site
93%3 mentions
EagleEntityBird
89%2 mentions
GoogleCompanyTechnology corporation
85%7 mentions
ClaudeSoftware ApplicationSoftware
80%5 mentions
TaekwondoEntityMartial arts
76%3 mentions
WikipediaSoftware ApplicationSoftware
72%5 mentions
PilatesEntity
67%1 mention
Artificial intelligenceEntityProfessional field
63%3 mentions
ChatGPTSoftware ApplicationSoftware
59%5 mentions
DisciplineEntity
54%1 mention
GeminiEntity
50%3 mentions
RedditSoftware ApplicationWebsite
46%2 mentions
DubaiCityCity in the United Arab Emirates
41%1 mention
Matthew McConaugheyPersonAmerican actor
37%1 mention
UtahAdministrative AreaUS state
33%2 mentions
Home DepotCompanyHome improvement company
28%2 mentions
Google ChromeSoftware ApplicationWeb browser
24%2 mentions
CorvallisCityCity in Oregon
17%1 mention
OregonAdministrative AreaUS state
17%1 mention
Multnomah CountyAdministrative AreaCounty in Oregon
11%1 mention
Lake OswegoCityCity in Oregon
7%1 mention
Yahoo! FinanceEntityWeb site
2%1 mention

Search Engine OptimizationMarketing > Search Engine Marketing
Sales PerformanceBusiness > Business Growth > Revenue Growth
Closed Revenue and Upfront Payment RatesBusiness > Business Growth > Revenue Growth > Sales Performance
Conversion Tracking and Return on Ad SpendMarketing > Digital Marketing > Paid Advertising
Content StrategyMarketing > Search Engine Marketing > Search Engine Optimization
Online Authority SignalsTechnology > Artificial Intelligence > Generative Engine Optimization
Customer Acquisition StrategyBusiness > Professional Services > Tax Advisory
Tax Strategy Positioning for High-Income EarnersBusiness > Professional Services > Tax Advisory > Customer Acquisition Strategy
Search Engine MarketingMarketing
Tax AdvisoryBusiness > Professional Services
Business GrowthBusiness
Professional ServicesBusiness
Revenue GrowthBusiness > Business Growth
Generative Engine OptimizationTechnology > Artificial Intelligence
Paid AdvertisingMarketing > Digital Marketing
Digital MarketingMarketing
Technology
Business
Marketing
Artificial IntelligenceTechnology

Seneca’s Growth and Marketing Momentum4:03 – 7:47

D

Dylan SkandaliosHost

4:03

Let's see, in 2026, we reached our 2025 number, total revenue we got in 2025.

D

Dylan SkandaliosHost

4:10

We reached it in six months.

D

Dylan SkandaliosHost

4:12

Oh, wow.

D

Dylan SkandaliosHost

4:13

That's fast.

D

Dylan SkandaliosHost

4:15

And then we just had our biggest month in company history in September.

D

Dylan SkandaliosHost

4:19

Wow.

D

Dylan SkandaliosHost

4:20

And so why, why did, why did that happen in September?

C

4:24

That's what I'm wondering.

C

4:25

Like, why are people doing, obviously people are doing more caustic.

C

4:29

We've got, we've got

D

Dylan SkandaliosHost

4:30

a lot of stuff going.

D

Dylan SkandaliosHost

4:32

Um, and then, uh, There's one more.

D

Dylan SkandaliosHost

4:36

Oh, and one of our reps hit over six figures in closed revenue in one month, which is pretty sweet.

D

Dylan SkandaliosHost

4:45

That's phenomenal.

D

Dylan SkandaliosHost

4:46

Yeah.

D

Dylan SkandaliosHost

4:46

That's amazing.

D

Dylan SkandaliosHost

4:47

She's like, I want to hit 500.

D

Dylan SkandaliosHost

4:49

I was like, let's do it.

D

Dylan SkandaliosHost

4:50

Yes.

D

Dylan SkandaliosHost

4:51

Let's go, girl.

D

Dylan SkandaliosHost

4:52

How can I help you do that? And she's been an awesome success story.

D

Dylan SkandaliosHost

4:58

She was a broker.

D

Dylan SkandaliosHost

5:02

She was kind of doing real estate in Dubai and moved back.

D

Dylan SkandaliosHost

5:07

Oh, so she's in the U.S.? Yeah, she's in the U.S.

D

Dylan SkandaliosHost

5:11

But she's traveled all over.

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