Jun 10, 2026 · 18 min · 10 segments
In this live episode of Building Brand Advocacy, Verity sits down with Manuel Albuquerque, founder & CEO of Prime Tag, to unpack the AI revolution reshaping the creator economy from the inside out…
Manuel AlbuquerqueGuest
Verity HurdHost
I'm gonna throw something in there because I had a conversation the other night about the word influencer.
It was such a big word, and there's creator in there, there's nano, there's micros.
Like, what do you think to that? Like, is there a stigma about being an influencer now, do you think, in the creator space?
I think there is, and even was before the name was called out in 2015, '16, because what is an influencer, right? You always associate the word influencer with someone on digital, young, making a lot of money.
And if that content influence somehow, that's great, but it's more on the lower funnel.
But if the message passes this throughout millions of people, maybe it's not influencer, but it's still available to, to create content around a specific topic or product, right? So I think the right word is content creator.
I'm gonna throw something in there because I had a conversation the other night about the word influencer.
It was such a big word, and there's creator in there, there's nano, there's micros.
Like, what do you think to that? Like, is there a stigma about being an influencer now, do you think, in the creator space?
I think there is, and even was before the name was called out in 2015, '16, because what is an influencer, right? You always associate the word influencer with someone on digital, young, making a lot of money.
And if that content influence somehow, that's great, but it's more on the lower funnel.
But if the message passes this throughout millions of people, maybe it's not influencer, but it's still available to, to create content around a specific topic or product, right? So I think the right word is content creator.
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