TV Guru's Blueprint To Make The A-League Worth MILLIONS More | Building Blocks Vodcast Ep. 12

Australia's football ecosystem is full of untapped potential. But how does the A-League unlock it?In Episode 12 of the Building Blocks Vodcast, former Channel 10 Head of Sport and one of the architects behind the Big Bash League's television success, David Barham, discusses what Australian football can learn from some of the country's biggest sporting success stories.Barham explains why he believes promotion and relegation is critical to the long-term future of the A-League, how it could dramatically increase the value of the competition's broadcast rights, and why football still has greater growth potential than any other sport in Australia.The wide-ranging conversation also explores:• How the Big Bash became a television powerhouse• Why Channel 10 wanted to reinvent the A-League• The mistakes football has made in chasing broadcast revenue• Whether hydration breaks could actually increase TV rights value• The importance of boutique stadiums and packed atmospheres• Why innovation will be key to the A-League's next media rights dealPlus, we catch up with Berwick City veteran and former Melbourne Victory defender Matthew Foschini as the club continues its ambitious journey through the Breaking Barriers project.#ALeague #PromotionRelegation #AustralianFootball #Soccer #Football360 #BuildingBlocks