May 19, 2026 · 38 min · 11 segments
This week on Buffering, we are diving into the state of broadband websites in 2026 and asking a simple question: what is a bad website actually costing you? From outdated service pages and broken…
This week on buffering, we're talking about websites and specifically what a bad website actually cost, how the bar is moved, and what a playbook to fix it might look like without a large agency budget.
But in the past, it's been very common where people say you should update your website every two to three years.
But I think we're at a point now where we can all agree that in the AI era, we need to shift from these periodic overhauls to continuous high velocity optimization cycles.
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This week on buffering, we're talking about websites and specifically what a bad website actually cost, how the bar is moved, and what a playbook to fix it might look like without a large agency budget.
But in the past, it's been very common where people say you should update your website every two to three years.
But I think we're at a point now where we can all agree that in the AI era, we need to shift from these periodic overhauls to continuous high velocity optimization cycles.
