Aug 11, 2026 · 33 min · 10 segments
What does it take to build a retail business that is profitable, deeply connected to its community, and still growing years after opening? In this episode, Salena chats with Jill Schuler, CEO of The…
Salena KnightHost
Jill SchulerGuest
But it hasn't always been easy, has it? I mean, I'm just going to just call, call something out here because you said right at the beginning, "We're a fabric store.
We sell online, but mostly in store." I'm gonna call that out because you have had a huge increase in online sales over the last 12 months.
Do you happen to know, I don't have the numbers right in front of me, but do you happen to know what those numbers are percentage-wise?
I think percentage-wise, when I'm looking at, I haven't looked at all the data.
Year over year, we're at somewhere around, I think, about the same as our revenue.
So I think this is one of the things that we do as business owners is we forget the accomplishments.
Not even the ones that I called out, but the ones that we just talked about just then, international recognition, 30% up in online sales.
I think we struggle to look from the outside in, unless somebody else, like yourself, sort of sees it from the other perspective.
I think it's a little bit that and a, if a lot of other business owners I feel are, you know, like me, you're a risk-taker, but you're also a high standards person.
And so my standard's always here, and then when I get even close to it, I move it here because I'm like, "Oh, I'm too close to that one.
I gotta [laughs] move it up." And so you never feel like you hit the bar, even though you, you pass that bar and you go towards the next one.
I think one of the things that I struggle with as an owner is, a founder, owner, whatever you would wanna call it, is that that constant raising of the bar, the team can struggle with that because we are already thinking 10 steps ahead.
But it hasn't always been easy, has it? I mean, I'm just going to just call, call something out here because you said right at the beginning, "We're a fabric store.
We sell online, but mostly in store." I'm gonna call that out because you have had a huge increase in online sales over the last 12 months.
Do you happen to know, I don't have the numbers right in front of me, but do you happen to know what those numbers are percentage-wise?
I think percentage-wise, when I'm looking at, I haven't looked at all the data.
Year over year, we're at somewhere around, I think, about the same as our revenue.
So I think this is one of the things that we do as business owners is we forget the accomplishments.
Not even the ones that I called out, but the ones that we just talked about just then, international recognition, 30% up in online sales.
I think we struggle to look from the outside in, unless somebody else, like yourself, sort of sees it from the other perspective.
I think it's a little bit that and a, if a lot of other business owners I feel are, you know, like me, you're a risk-taker, but you're also a high standards person.
And so my standard's always here, and then when I get even close to it, I move it here because I'm like, "Oh, I'm too close to that one.
I gotta [laughs] move it up." And so you never feel like you hit the bar, even though you, you pass that bar and you go towards the next one.
I think one of the things that I struggle with as an owner is, a founder, owner, whatever you would wanna call it, is that that constant raising of the bar, the team can struggle with that because we are already thinking 10 steps ahead.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
