Beth MazzaGuestCherylanne SkolnickiHostLike, where did you realize, oh, we're doing something that's kind of unique?

So I hired her at Ashton, and she very quickly – rose the ranks, super smart, emotionally intelligent, clients loved her, hardest worker.

She was the youngest managing director, let alone the youngest female, which she most certainly was.

And I think because there just weren't very many women that were senior, we ended up keeping this relationship we had at Ashton, but actually we were a little bit more equal.

I ran the full group, but in terms of clients, like we were pretty equal and we ended up being these really great colleagues.

And as she had kids and my kids got older, that grade school period, which is just hard as hell, we sort of quietly just kept covering for each other.

We were sort of the only two people we had and we did it, which got intensely close.

I think as we went along, not even that long, we just were like, we can do this better again.

We just both grew up in entrepreneurial families and I think we thought we could do this a little bit better and we can figure out a way to get out of our non-compete, which we did, but it wasn't pretty.
It seems like part of your stated strategy for women who want to be entrepreneurs at this stage of life is that there are certain kinds of businesses or criteria for businesses that I always say, I want you to be able to run a business without breaking your life.
Like, what does it look like to have? And I completely agree with your promise that choosing the right kind of business to be in is a big part of it.
I don't think all businesses align themselves with the lifestyle that a lot of women justifiably want.
What are some of those criteria that you see that make a business more kind of viable in that life stage?
Like, where did you realize, oh, we're doing something that's kind of unique?

So I hired her at Ashton, and she very quickly – rose the ranks, super smart, emotionally intelligent, clients loved her, hardest worker.

She was the youngest managing director, let alone the youngest female, which she most certainly was.

And I think because there just weren't very many women that were senior, we ended up keeping this relationship we had at Ashton, but actually we were a little bit more equal.

I ran the full group, but in terms of clients, like we were pretty equal and we ended up being these really great colleagues.

And as she had kids and my kids got older, that grade school period, which is just hard as hell, we sort of quietly just kept covering for each other.

We were sort of the only two people we had and we did it, which got intensely close.

I think as we went along, not even that long, we just were like, we can do this better again.

We just both grew up in entrepreneurial families and I think we thought we could do this a little bit better and we can figure out a way to get out of our non-compete, which we did, but it wasn't pretty.
It seems like part of your stated strategy for women who want to be entrepreneurs at this stage of life is that there are certain kinds of businesses or criteria for businesses that I always say, I want you to be able to run a business without breaking your life.
Like, what does it look like to have? And I completely agree with your promise that choosing the right kind of business to be in is a big part of it.
I don't think all businesses align themselves with the lifestyle that a lot of women justifiably want.
What are some of those criteria that you see that make a business more kind of viable in that life stage?
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